Public Relations S
Undergraduate
Undergraduate
MARK 1014
Undergraduate
No
011907
4.5
No
School of Creative Industries
To develop an awareness and understanding of contemporary public relations theory and practice in the context of contemporary culture and contemporary media.
Students will be introduced to the public relations profession, exploring key public relations theories that underpin contemporary practice. They will be introduced to the various sectors of public relations and the management of internal and external communications: introduction to the role of media in public relations, practical application and specific case study analysis with a focus on public relations strategies and tactics important to successful campaigns.
Johnston, J & Zawawi, C 2009, Public Relations Theory and Practice, 3rd ed, Allen & Unwin, Crows Nest, NSW.
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, OFFSHORE, KAPLAN HIGHER EDUCATION - SINGAPORE (INTENSIVE) | |||
Lecture | 4 hours x 2 days | ||
Seminar | 8 hours x 1 day | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY (INTENSIVE) | |||
Lecture | 4 hours x 2 days | ||
Seminar | 8 hours x 1 day |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Quiz, Report
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.