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Area/Catalogue
COMM 4004

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
168851

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Creative Industries

Course aim

The course aims to provide students with the skills to fulfill a leadership role across a broad range of areas of
online media, including online entrepreneurship, management of media content and online communities both
global and local.

Course content

The course provides a comprehensive overview of revenue models, supply chain infrastructure and regulation
frameworks required for the management of digital media platforms and online entrepreneurship. Through a
combination of theory and practice students are prepared for a leadership role in online media and provided with
skills in the development and strategic management of media platforms, digital content and online communities.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Seminar 3 hours x 7 weeks
Online (Activities) 3 hours x 3 weeks
EXTERNAL, CITY WEST, ONLINE
Online (Activities) 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Essay 1800 words 40% N/A
Report 2700 words 60% N/A
EXTERNAL, CITY WEST, ONLINE
Essay 1800 words 40% N/A
Report 2700 words 60% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Creative Industries

Degrees this course is offered in

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