Arts and Cultural Audiences

Course aim

This course aims to provide students (who are artists, work in arts organisations or who are self employed in the arts) with advanced skills and knowledge in the behaviours and experiences of arts and cultural audiences, with an emphasis on use of strategies, tools and tactics to achieve diverse, deep, rich and broad audiences.

Course content

This course covers content that uses case studies, video clips and praxis-based student-centred learning, on the role and nature of arts audiences, their place in boosting income to the arts, segmentation, diversity, e-marketing, promotion, branding and experiences that lead to a wide range of stakeholders engaging with arts organisations.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, CITY WEST, ONLINE
External	30 hours equiv. x N/A
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Seminar	3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equiv. x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.