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Area/Catalogue
TOUR 2012

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
161361

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Unit Value
4.5

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University-wide elective course
Yes

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Timetable/s

Second Semester
(Study Period 5)
Course owner

Course owner
School of Management

Course aim

This course aims to analyse the way organisations utilise events to achieve a range of objectives and to provide a comprehensive understanding required for a successful and sustainable event outcome.

Course content

This course explores the global environment of the event industry, event portfolio management for destination development, event bidding, event sponsorship, event fundraising, marketing events, convention management and event sustainability.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
TOUR 1001 Understanding Travel and Tourism
TOUR 2009 Foundations of Event Management

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop 30 hours x N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Discussion paper 1200 words 30% N/A
Group project 5000 words 70% N/A
EXTERNAL, CITY WEST, ONLINE
Discussion paper 1200 words 30% N/A
Group project 5000 words 70% N/A
INTERNAL, CITY WEST (INTENSIVE)
Discussion paper 1200 words 30% N/A
Group project 5000 words 70% N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Discussion paper 1200 words 30% N/A
Group project 5000 words 70% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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