Marketing for Health and Wellbeing

Course aim

To provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.

Course content

Cross-disciplinary approach to addressing social challenges; measures of wellbeing and global trends, industry practitioner perspective, principles of health marketing; social marketing; competition and potential partners, fundamentals of consumer behaviour; social marketing intervention; tools of communication and behaviour influence; behaviour change metrics and evaluation.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST (INTENSIVE)
Lecture	15 hours x N/A
Lecture (Virtual)	15 hours x NA
Tutorial	15 hours x N/A
EXTERNAL, CITY WEST, ONLINE (INTENSIVE)
Online	Equivalent 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Interview, Presentation, Reflection, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.