Integrated Communication Planning
Undergraduate
Undergraduate
COMM 3062
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
155124
4.5
No
School of Creative Industries
To consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context.
Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.
Smith, R. D. 2013, Strategic planning for public relations, 4th, Lawrence Erlbaum Associates, Routledge, New York
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 1057 | Public Relations Theory and Practice |
COMM 2079 | News and Social Media Connections |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Lecture | 1 hour x 4 weeks | ||
Seminar | 1.5 hours x 13 weeks | ||
Lecture (Online ) | 1 hour x 4 weeks | ||
Online Preseminar Tasks | 1 hour x 5 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Lecture | 1.5 hours x 10 weeks | ||
Seminar | 2.5 hours x 10 weeks | ||
INTERNAL, CITY WEST | |||
Lecture (Lecture (to be held at Magill Campus, refer to Magill timetable)) | 1 hour x 4 weeks | ||
Seminar | 1.5 hours x 13 weeks | ||
Lecture (Online ) | 1 hour x 4 weeks | ||
Online Pre-seminar Tasks | 1 hour x 5 weeks | ||
EXTERNAL, MAGILL, ONLINE | |||
External | 3 hours x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Project, Report, Research proposal
EFTSL*: 0.125
Commonwealth Supported program (Band 1)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.