News and Social Media Connections

Course aim

To expand students’ knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media through emerging social and digital media platforms.

Course content

Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.

Textbook(s)

Bivins, T 2014, Public relations writing: the essentials of style and format, 8th ed, McGraw Hill , New York

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice

The listed prerequisites, or with approval from the Program Director. COURSE ALERT: This course is not available to students who have completed: COMM 2011 Reporting for the Media

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x Fortnightly
Computer Practical	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture	1 hour x 10 weeks
Computer Practical	2.5 hours x 10 weeks
Workshop (Assignment Workshop)	0.5 hour x 10 weeks
INTERNAL, CITY WEST
Lecture (at Magill or via online recording)	1 hour x fortnightly
Computer Practical	1.5 hours x 13 weeks
EXTERNAL, MAGILL, ONLINE
External	2.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Learning log/Journal, Portfolio, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.