Public Relations Theory and Practice

Course aim

To introduce students to the principles of public communication by examining the concepts, theories and contexts of professional practice

Course content

This course covers a diverse range of public communication theory and practice to provide a foundation for the higher level courses in the professional major. This course introduces fundamental theoretical principles and practices underpinning various forms of public communication. It provides an understanding of the political, economic, social and technological context of organisations' communication approaches, particularly public relations and advertising.

Textbook(s)

Johnston, J & Sheehan, M (eds) 2014, Public relations: theory and practice, 4th edn, Allen and Unwin, Crows Nest, NSW

Prerequisite(s)

COURSE ALERT: This course is not available to students who have completed: COMM 1055 Public Relations 1 CMM

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
INTERNAL, MAGILL (INTENSIVE)
Lecture	1.5 hours x 10 days
Tutorial	1.5 hours x 10 days
Tutorial (Online Discussion)	1 hour x 5 days
INTERNAL, CITY WEST
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
Workshop (assignment workshop)	1 hour x 10 weeks
EXTERNAL, MAGILL, ONLINE
External	3 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Learning log/Journal, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.