Promotional Communication: Advertising, Publicity and Marketing
Undergraduate
Undergraduate
COMM 3064
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
155102
4.5
No
School of Creative Industries
To study the complexity and nuances of the development, purpose and use of promotional activities in contemporary society through the promotion of products, services and information and the diverse range of approaches, techniques and methods employed, with a particular emphasis on advertising.
Students will build on previous courses to develop knowledge of theoretical and applied approaches to the use and production of promotional activities in contemporary society. The practices and processes of promotional activity in diverse organisations are examined using historical and contemporary case studies. Students are required to demonstrate creative and critical thinking about promotional culture and its role in industry, government and the not-for-profit sector, and to exhibit creativity and originality in the production of promotional material. Students will relate promotional activities to the application of communication media technology in its changing forms. In developing advanced understanding of promotional industries, including advertising, publicity and marketing, students are required to use theoretical approaches to critique and evaluate promotional events and campaigns ranging from product launches and publicity events in the creative industries, to national election campaigns and large-scale health promotion and education campaigns.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 2078 | Communication Research Methods |
COMM 2079 | News and Social Media Connections |
COURSE ALERT: This course is not available to students who have completed: COMM 3006 Advertising: Images, Industry and Audience
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Seminar | 2 hours x 13 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Seminar | 2.5 hours x 10 weeks | ||
INTERNAL, CITY WEST | |||
Seminar (to be timetabled and held at City West) | 2 hours x 13 weeks | ||
EXTERNAL, MAGILL, ONLINE | |||
External | 3 hours x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Online activities, Project
EFTSL*: 0.125
Commonwealth Supported program (Band 1)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.