Communication Research Methods

Course aim

To develop students' skills in the design and administration of methods of social research and evaluation that inform current and emerging communication practice.

Course content

Building experience gained in introductory courses, students will develop knowledge of the use and application of communication research methods in both professional practice and critique of  research in practice.  Students will reflect on the construction and deployment of a range of research methods, both quantitative and qualitative, and also undertake detailed evaluation, assessment and use of the data produced by these methods. They will investigate the contemporary use and value placed on the use of research and data, and the associated ethical, legal and administrative issues.

Textbook(s)

Weerakkody, Niranjala Damayanthi 2015, Research Methods for Media and Communication, 2nd ed, Oxford University Press, South Melbourne, Victoria

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice
COMM 1006	Communication and Media

COURSE ALERT: This course is not available to students who have completed: COMM 3013 Communication Practicum 1 OR COMM 3013 Communication and Media Research Skills

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 7 weeks
Tutorial	2 hours x 13 weeks
Lecture (Online lectures or guest lectures)	1 hour x 6 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
Workshop (Assignment workshop)	1 hour x 10 weeks
INTERNAL, CITY WEST
Lecture (to be held at Magill - refer to Magill timetable)	1 hour x 7 weeks
Tutorial (to be timetabled and held at City West)	2 hours x 13 weeks
Lecture (Online lectures or guest lectures)	1 hour x 6 weeks
EXTERNAL, MAGILL, ONLINE
External	3 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Online activities, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.