Research for Business Decision Making

Course aim

Business research skills play a key role in providing the information business managers need to ensure that their businesses can develop, compete, expand and remain sustainable. The course aims to introduce students to the advanced business research skills necessary to acquire, process and analyse information that will support quality business decision making.

Course content

The role of business research; information systems and knowledge management; business analytics; the research process; research design; quantitative and qualitative data collection methods; data analysis and presentation communication of research results.

Textbook(s)

Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M 2013, Business Research Methods, 9th Edition, South-Western Cengage Learning, Mason, Ohio

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
BUSS 5300	Global Business Environment
ACCT 5011	Accounting for Management M
MARK 5025	Marketing Management
BUSS 5114	People, Organisations and Leadership

Pre-requisites do not apply where students have received credit for these courses.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Online & Seminar (blended learning)	3 hours x 11 weeks
EXTERNAL, CITY WEST, ONLINE
Online	N/A x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Project, Research project proposal (Including responses to reviews)

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.