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Area/Catalogue
MARK 3017

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
153120

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Marketing

Course aim

Media Planning aims to provide students with an understanding of the process involved in effectively and efficiently selecting and purchasing media space for advertising.  It builds upon advertising concepts covered in earlier courses by showing how those concepts apply not only to creating advertising, but also to placing that advertising in the media.

Course content

The following topics will be covered in the course content:

  • how to measure media effectiveness;
  • making comparisons of media vehicles;
  • the audience delivered by different media vehicles;
  • how media features in the life of its users;
  • alternatives for scheduling media;
  • differences in involvement of audiences with media and the advertising placed within it;
  • new media and the future of traditional media and
  • components of the advertising break/space.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1008 Consumer Behaviour
MARK 1010 Marketing Principles: Trading and Exchange
MARK 2007 Advertising

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Essay 2500 words maximum 50% N/A
Examination N/A 50% 2.5 hours
EXTERNAL, CITY WEST, ONLINE
Essay 2500 words maximum 50% N/A
Examination N/A 50% 2.5 hours

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

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