Media Planning
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
MARK 3017
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
153120
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
Media Planning aims to provide students with an understanding of the process involved in effectively and efficiently selecting and purchasing media space for advertising. It builds upon advertising concepts covered in earlier courses by showing how those concepts apply not only to creating advertising, but also to placing that advertising in the media.
The following topics will be covered in the course content:
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 1008 | Consumer Behaviour |
MARK 2007 | Advertising |
MARK 1010 | Marketing Principles: Trading and Exchange |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Lecture | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Essay, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.