Business Intelligence and Enterprise Data Mining

Course aim

To introduce current technologies and advanced topics in business intelligence (BI) and data mining (DM) from enterprise perspective, for the understanding and application of contemporary knowledge that satisfy user and business stakeholder requirements, reflect the enterprise needs of assimilated information and make best use of the available and foreseeable tools and technologies.

Course content

The challenge of turbulent business environment: overview, major issues and needs for business intelligence.
The BI lifecycle model and development approaches, the costs, benefits, ROI and user community of BI.
The components and comparison of various BI system architectures, data integration and the extraction, transformation, and load (ETL) processes, metadata and master data management, administration and security issues, multi-dimensional data modelling and implementation success factors.
Business analytics and business performance management: closed-loop processes linking strategy to execution, the link between corporate and BI strategy, differences between performance management and measurement.
Review of contemporary BI applications in various industries; privacy, ethical and legal issues.
The need of data mining technologies in competitive business environments.
Market basket analysis and association rule mining.
Modelling customer behaviours and predictions.
Clustering analysis and outlier detections.
Use of BI and DM tools in data analysis and knowledge discovery.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
INFS 1019	Web and Database Development

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAWSON LAKES
Seminar	2 hours x 13 weeks
Practical	2 hours x 9 weeks
INTERNAL, CITY WEST
Seminar	2 hours x 13 weeks
Practical	2 hours x 9 weeks
EXTERNAL, MAWSON LAKES, DISTANCE EDUCATION
External (On-line materials)	N/A x N/A
External (Moderated discussion board)	N/A x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment 1, Assignment 2, Assignment 3, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.