Meetings, Conventions and Exhibition Management

Course aim

Meetings, conventions and exhibitions are an essential components and highly lucrative sectors of the events industry worldwide. This course will provide students with a comprehensive examination and strategic perspective of the industry’s origins, impacts, management and future development.

Course content

Strategic review of business environment of the meetings, conventions and exhibition industry in the region and global marketplace; industry structure and stakeholders; marketing and customer relationship management; web marketing and social media; event bidding and tendering; financial, environmental and social impacts; risk and contingency; industry associations and organisations; progression from industry to profession; identification of contemporary trends and challenges in the industry and implications for research.

Textbook(s)

Rogers, T 2013, Conference and conventions: a global industry, 3rd edn, Routledge, Oxford, UK.

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar	5 hours x 6 sessions

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Research Project Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.