unisa logo
books-library-folders

Area/Catalogue
TOUR 5007

graduate-cap

Course Level
Postgraduate

globe-earth-geography

Offered Externally
Yes

diploma-certificate-graduate-degree

Course ID
100989

pie-chart-graph

Unit Value
4.5

compass

University-wide elective course
Yes

calendar-2
Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Management

Course aim

To enable students to understand various factors that influence emerging demand and business opportunities in international tourism contexts. To apply a range of conceptual and analytical skills in predicting demand trends, opportunities, and tourist consumption behaviour.

Course content

Psychological and economic concepts behind predicting market trends; the impacts of changing market demand on international tourism business; social trends and changes influencing people’s behavioural patterns; the ‘new’ consumer behaviour; the psychology of consumption patterns; the unique nature of experiential consumption; Demand trends for emerging tourism products and ‘new’ destinations; the implications of changing trends on the future; application of predictive models and analytical skills to predicting demand and new business opportunities in the context of international tourism.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 30 hours equiv. x N/A
INTERNAL, CITY WEST (INTENSIVE)
Seminar 30 hours equiv. x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Presentation 3000 words 50% 13 minutes
Project 3000 words 50% N/A
EXTERNAL, CITY WEST, ONLINE
Presentation 3000 words 50% 13 minutes
Project 3000 words 50% N/A
INTERNAL, CITY WEST (INTENSIVE)
Presentation 3000 words 50% 13 minutes
Project 3000 words 50% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

Checking your eligibility