Integrated Marketing

Course aim

In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue.

Course content

Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the strategic marketing simulation; marketing management; budgeting for marketing; forecasting for business management; and achieving corporate outcomes with marketing.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 2010	Marketing Analytics
MARK 3009	Essentials of Marketing Planning

Students must have successfully completed 81 units in addition to the courses listed above.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Lecture	1 hour x 10 weeks
Lecture (Virtual)	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	35 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External	30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Contribution, Presentation, Proposal, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.