Public Relations 1G

Course aim

To provide students with an advanced understanding of the theoretical knowledge in the specialised area of public relations in order to identify and provide solutions to complex technical or strategic issues within contemporary practice.

Course content

Students will build on knowledge and skills gained through their undergraduate study and direct their learning on the more specific theoretical and practical foundations of public relations and communication management.  Topics covered include: the place and practice of public relations in society; the development of communication and public relations theory and its impact on professional practice; strategic issues management and research skills; and critical reflection of public relations practice.

Textbook(s)

Macnamara, J 2012, Public relations: theories, practices, critiques, 1st, Pearson, Frenchs Forest, NSW.

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, MAGILL, ONLINE
External (Online study)	3 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Portfolio, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.