Advertising: Images, Industry and Audience
Undergraduate
Undergraduate
COMM 3006
Undergraduate
No
007592
4.5
No
School of Creative Industries
To build on student skills in the analysis of written, aural and visual texts (gained in Introduction to Communication and Cultural Studies or equivalent), concentrating on texts produced by the advertising industry for its various audiences, all within a broad framework of critical communication and cultural studies theories and professional practices.
Students will develop skills in analysing and interpreting complex 'creative' advertising texts and campaigns. These texts will be for commercial, governmental, not-for-profit, protest and personal, and all will demonstrate the 'art of persuasion' in the arena of promotional culture. Texts will be analysed in terms of globalisation, audience demographics, government regulatory frameworks, advertising ethics, new technologies, media convergence, and the use of the promotional form by new social movements. The course will provide students the theoretical basis to begin designing their own creative persuasional texts.
Nil
Subject Area & Catalogue Number | Course Name |
---|---|
Group 2
COMM 1057 or equivalent |
|
COMM 1057 | Public Relations Theory and Practice |
Group 1 | |
COMM 1033 | Introduction to Communication and Cultural Studies |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 1 hour x 13 weeks | ||
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 2 hours x 13 weeks | ||
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 2 hours x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Major essay, Minor essay, Project
EFTSL*: 0.125
Commonwealth Supported program (Band 1)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.