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Area/Catalogue
MARK 2020

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Course Level
Undergraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
006438

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s
First Semester
(Study Period 2)
Course owner

Course owner
School of Marketing

Course aim

Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides students with an understanding of what market research can do, how it is carried out, and the different sorts of market research data commonly encountered.

Course content

The role of market research in an organisation, overview of the Australian market research industry, briefing & choosing a research provider, key stages in a research project, what constitutes “good” research, ethics & privacy issues, qualitative research, reliability & validity, sampling & non-response, questionnaires, overview of quantitative data types, fieldwork management, overview of data analysis tools, secondary & internal data, designing a research system, future trends in market research.

Textbook(s)

Zikmund, W, D'Alessandro, S, Lowe, B, Winzar, H & Babin, B 2017, Marketing Research, Asia-Pacific 4th Edition, Cengage Learning, Australia

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1010 Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop 30 hours x N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 35 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Problem solving exercise 2200 words 50% N/A
Examination N/A 50% 2.5 hours
INTERNAL, CITY WEST (INTENSIVE)
Problem solving exercise 2200 words 50% N/A
Examination N/A 50% 2.5 hours
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Problem solving exercise 2200 words 50% N/A
Examination N/A 50% 2.5 hours
EXTERNAL, CITY WEST, ONLINE
Problem solving exercise 2200 words 50% N/A
Examination N/A 50% 2.5 hours

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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