Market Research
Undergraduate
Undergraduate
MARK 2020
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
006438
4.5
No
School of Marketing
Market research plays an essential role in providing accurate and useful information upon which to base business decision-making. This course provides students with an understanding of what market research can do, how it is carried out, and the different sorts of market research data commonly encountered.
The role of market research in an organisation, overview of the Australian market research industry, briefing & choosing a research provider, key stages in a research project, what constitutes “good” research, ethics & privacy issues, qualitative research, reliability & validity, sampling & non-response, questionnaires, overview of quantitative data types, fieldwork management, overview of data analysis tools, secondary & internal data, designing a research system, future trends in market research.
Zikmund, W, D'Alessandro, S, Lowe, B, Winzar, H & Babin, B 2017, Marketing Research, Asia-Pacific 4th Edition, Cengage Learning, Australia
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 1010 | Marketing Principles: Trading and Exchange |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Lecture | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 2 hours equiv. x 10 weeks | ||
External (Moderated online student discussions and tutorial groups) | 1 hour equiv. x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Lecture | 20 hours x N/A | ||
Tutorial | 10 hours x N/A | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Workshop | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.