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Discipline info for Australian students
Interested in Marketing?
Study marketing at UniSA. Preparing you for a dynamic and progressive career, our Marketing degrees offer cutting-edge knowledge and real-world industry relevance.
You will become a specialist in marketing, applying and testing theoretical knowledge in a professional context. Learn from renowned researchers from the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for evidence-based marketing. Advising global brands, including Coca-Cola, Airbnb, Unilever and Facebook, our teaching staff are recognised globally as experts in the field.
We provide you with the skills and knowledge required to make smarter marketing decisions, grow brands, gain market share, increase sales and support decision-making and strategic development.
Key features
- Learn from research by the world-leading Ehrenberg-Bass Institute for Marketing Science.
- Connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts.
- Complete a marketing placement as an elective to gain industry experience.
- Combine the business of marketing with the social sciences of communication.
- Leverage opportunities to participate in industry placements and overseas exchanges – we have more than 2,500 industry partners and over 60 university partners worldwide.
- Our Business School is in the top one per cent worldwide1 and awarded five stars in the QS Stars Business School Rankings.
- Awarded five stars in the category Teaching and Student Quality in the QS Stars Business School Rankings.
1 UniSA Business School is one of just nine institutions in the country and 163 globally to be accredited by EQUIS. There are a total pool of 16,585 business schools worldwide, AACSB, July 2016.
Why UniSA?
- We work closely with industry and peak professional bodies and are recognised by the Australian Marketing Institute (AMI), ensuring that your qualification is relevant to current industry standards.
- UniSA is home to the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute for Marketing Science.
- Gain professional experience, in our on-campus Marketing Clinic, consulting and providing advice to businesses, under the supervision of marketing experts.
- Our Business School has been awarded an overall five-star rating1 and we are one of Australia's leading centres for marketing education.
- We’re in the top five ranked institutions in Australia for teaching, international outlook, research and industry income1.
1Times Higher Education (THE) Top 200 Under 50.
UniSA offers 8 Marketing degrees
Choose your level of study
World-class partners for a world-class university
We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.
Your career
Employment prospects for marketing and communication professionals in Australia are looking good. Between now and 2020 the availability of roles is expected to increase by:
- 12.1 per cent (sales, marketing and public relations professionals)
- 15.5 per cent (advertising and marketing professionals)
- 5.2 per cent (advertising, public relations and sales managers)1
1Australian Government Department of Employment, Occupational Employment Projections 2015
Careers to consider include:
- market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
- media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
- brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
- digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
- marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
- corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
Global networks
We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.
Our Business School works with more than 200 companies, governments and organisations, and many of these are long-standing relationships built on common goals and shared values.
In the 2015 Excellence in Research for Australia (ERA) rankings, our research in marketing was assessed as above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.
Industry facts
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How do I apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
Applications for admission into the University of South Australia’s undergraduate and most postgraduate degrees are made via the South Australian Tertiary Admissions Centre (SATAC). Visit satac.edu.au and follow the links.
Applications for a small number of degrees are submitted direct to UniSA through our Apply Online portal. It will be noted on the degree page if you need to apply via Apply Online.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit unisa.edu.au/resdegrees. -
Is there a closing date for applications?
Undergraduate
Yes. The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be given equal consideration is in early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers (mid January). Some degrees will not make any offers after the main offer round. Click here to find all of the key dates for applications here.Postgraduate
Most postgraduate degrees do not have a closing date for applications. However, there are exceptions, so it is best to check – either on the SATAC website, Apply Online or the degree homepage. Postgraduate offers are normally ‘rolling’, meaning they may be sent out at any time up until the program starts. This also means that applications may close at any time without warning, if the quota is filled earlier. For this reason, postgraduate applications should be submitted without delay. For more information, please contact our Future Student Enquiries team on (08) 8302 2376 or via the online enquiry form. -
What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
If you have related industry experience, you may also be eligible to receive credit (recognised prior learning) for this experience. Receiving credit will normally reduce the number of courses you undertake within the degree, and can reduce the duration of the degree.
Credit is assessed on a case-by-case basis by the Program Director who will discuss your prior learning and experience with you to ascertain what credit you may be eligible for.
Many of our credit arrangements are listed on our online Credit Assessor .
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
Alternatively, you can complete a MyCareerMatch career profile. MyCareerMatch is an online career profiling tool that you can use free-of-charge through UniSA. MyCareerMatch specialises in career profiles and provides you with a personalised career report outlining information about your personality style and a list of career options, which are complementary to your natural strengths and talents.
We have many events throughout the year where you can speak with a lecturer or tutor about your degrees of interest. You can find out what is happening at UniSA by visiting our events page or by signing up to our mailing list, so you're the first to know about careers events, information sessions, degree requirements, scholarships and more!
There are also many career counsellors external to the University that you can discuss your career options with. If you are unsure where to start your search, you can contact the Government's Work Ready team (formally Skills for All). Visit skills.sa.gov.au or call 1800 506 266.
You may also find Job Outlook a helpful resource in your decision-making.
Study at UniSA
Hear from UniSA Alumni about their exciting careers in marketing and their experience with studying at the UniSA Business School.
What others are saying
I have always been captivated by the world of marketing and the UniSA Business School was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.
Danielle Talbot
Bachelor of Marketing and Communication
Why study at UniSA?
As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:
Accessible, helpful and flexible
We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.
Graduate success
UniSA is South Australia's number one university for graduate careers.*
*QILT: Graduate Destination Survey 2014-2016 Full-time Employment Indicator
A five star university
Five stars for research, teaching, employability, internationalisation, facilities, social responsibility and inclusiveness.*
*QS Stars rankings 2017