unisa logo

Interested in Marketing?

Study marketing at UniSA. Preparing you for a dynamic and progressive career, our Marketing degrees offer cutting-edge knowledge and real-world industry relevance.

You will become a specialist in marketing, applying and testing theoretical knowledge in a professional context. Learn from renowned researchers from the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for evidence-based marketing. Advising global brands, including Coca-Cola, Airbnb, Unilever and Facebook, our teaching staff are recognised globally as experts in the field.

We provide you with the skills and knowledge required to make smarter marketing decisions, grow brands, gain market share, increase sales and support decision-making and strategic development.

Key features

  • Learn from research by the world-leading Ehrenberg-Bass Institute for Marketing Science.
  • Connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts.
  • Complete a marketing placement as an elective to gain industry experience.
  • Combine the business of marketing with the social sciences of communication.
  • Leverage opportunities to participate in industry placements and overseas exchanges – we have more than 2,500 industry partners and over 60 university partners worldwide.
  • Our Business School is in the top one per cent worldwide1 and awarded five stars in the QS Stars Business School Rankings.
  • Awarded five stars in the category Teaching and Student Quality in the QS Stars Business School Rankings.

1 UniSA Business School is one of just nine institutions in the country and 163 globally to be accredited by EQUIS. There are a total pool of 16,585 business schools worldwide, AACSB, July 2016.

Why UniSA?

  • We work closely with industry and peak professional bodies and are recognised by the Australian Marketing Institute (AMI), ensuring that your qualification is relevant to current industry standards.
  • UniSA is home to the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute for Marketing Science.
  • Gain professional experience, in our on-campus Marketing Clinic, consulting and providing advice to businesses, under the supervision of marketing experts.
  • Our Business School has been awarded an overall five-star rating1 and we are one of Australia's leading centres for marketing education.
  • We’re in the top five ranked institutions in Australia for teaching, international outlook, research and industry income1.

1Times Higher Education (THE) Top 200 Under 50.

UniSA offers 9 Marketing degrees

Choose your level of study

World-class partners for a world-class university

We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.

Your career

Employment prospects for marketing and communication professionals in Australia are looking good. Between now and 2020 the availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)1      

1Australian Government Department of Employment, Occupational Employment Projections 2015

Careers to consider include:

  • market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
Your Career

Global networks

We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.

Our Business School works with more than 200 companies, governments and organisations, and many of these are long-standing relationships built on common goals and shared values.

In the 2015 Excellence in Research for Australia (ERA) rankings, our research in marketing was assessed as above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.

Industry facts

data-presentation

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 2020.1

1Australian Government Department of Employment, Occupational Employment Projections 2015 

job-listings

Between now and 2020 in Australia the availability of advertising and marketing roles is projected to increase by 8,600 (15.5 per cent).1

1Australian Government Department of Employment, Occupational Employment Projections 2015 

global-travel-delivery

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion.1

1PwC Media and Entertainment Outlook report 2016

Ask UniSA

anchor-arrow
More FAQs

Study at UniSA

Hear from UniSA Alumni about their exciting careers in marketing and their experience with studying at the UniSA Business School.

UniSA Video

What others are saying

I have always been captivated by the world of marketing and the UniSA Business School was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.

Danielle Talbot

Bachelor of Marketing and Communication

Danielle Talbot

Danielle Talbot

Bachelor of Marketing and Communication

Why study at UniSA?

As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:

ipad-tablet-ebook-reading-studying-learning-ebook

Accessible, helpful and flexible

We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.

graduate-cap

Graduate success

UniSA is South Australia's number one university for graduate careers.*
*QILT: Graduate Destination Survey 2014-2016 Full-time Employment Indicator

ribbon-blue-commerce

A five star university

Five stars for research, teaching, employability, internationalisation, facilities, social responsibility and inclusiveness.*
*QS Stars rankings 2017