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Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMD

Prerequisites
None

Assumed Knowledge
None

Fees
2019: AUD$ 31,000 per annum (per 1.0 EFTSL)
2020: AUD$ 32,600 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
097501K

Degree overview

  • Study at the No.1 Business School in South Australia for graduate careers1.
  • We are ranked World's No.1 for Brand Management research2 and No.1 in South Australia for Art and Design3.
  • Learn from marketing scientists who advise brands like Procter & Gamble, ESPN and Nestlé.
  • Study two complementary fields and prepare for a diverse range of career opportunities in marketing with practical skills in digital and print design.
  • Explore the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.
  • Gain an understanding of evidence-based marketing and how to apply design principles to a range of marketing activities.
  • Take part in our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • High-achieving students can benefit from Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science.
  • UniSA Business School is in the top one per cent worldwide4 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019.

1QILT: Graduate Outcomes Survey Course Experience Questionnaire 2016-18 – Full-time Employment Indicator (Undergraduate and Postgraduate). Public SA-founded universities only. 2AFR BOSS Magazine, April 2018 – League of Scholars.  32019 QS subject rankings.  4UniSA Business School is one of just nine institutions in Australia and 180 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2019.

Snapshot

UniSA_Business_shots-22 copy_1.jpgUniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, ESPN and Nestlé.

Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities, advanced masterclasses and more.

What you'll learn

P7240096-2_1.jpgThe degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3) Note(s): 1
Design Foundation Studio GRAP 1017 9 Note(s): 2
Business Law LAWS 1018 4.5 Note(s): 2
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6) Note(s): 1
Computer Graphics and Imaging for Design GRAP 1018 4.5 Note(s): 2
Business and Society BUSS 1057 4.5 Note(s): 2
OR International Study Tour 4.5 Note(s): 4
Accounting for Business ACCT 1008 4.5 Note(s): 2
Consumer Behaviour MARK 1008 4.5 Note(s): 2
SECOND YEAR
First Semester (Study Period 1, 2 or 3) Note(s): 1
Design for Publication GRAP 2011 4.5 Note(s): 2
Market Research MARK 2020 4.5 Note(s): 2
Principles of Economics ECON 1008 4.5 Note(s): 2
Professional Development in Marketing MARK 1015 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6) Note(s): 1
Design for Web GRAP 2020 4.5 Note(s): 2
Entrepreneurship for Social and Market Impact BUSS 2085 4.5 Note(s): 2
Management and Organisation BUSS 2068 4.5 Note(s): 2
Marketing Analytics MARK 2010 4.5 Note(s): 2
THIRD YEAR
First Semester (Study Period 1, 2 or 3) Note(s): 1
Essentials of Marketing Planning MARK 3009 4.5 Note(s): 2
Branding MARK 3015 4.5 Note(s): 2
Digital Marketing MARK 3016 4.5 Note(s): 2
Marketing Elective 4.5 Note(s): 3
Second Semester (Study Period 4, 5 or 6) Note(s): 1
Integrated Marketing MARK 3012 4.5 Note(s): 2
International Marketing MARK 3005 4.5 Note(s): 2
Strategic Management BUSS 3023 4.5 Note(s): 2
Marketing or Design Elective 4.5 Note(s): 3

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). A general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 

Assessment

Marketing_Clinic-15 copy_1.jpgYour studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

International exchanges and intensive study -tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.

UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.

Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.

Global opportunities

Why Bachelor of Business (Design and Marketing)

Business_Hub_images-35 copy.jpgThis interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

You will also learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.

You could apply for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science, or take part in our on-campus Marketing Clinic. The Clinic provides advice to small and medium-sized businesses under the supervision of marketing experts.

Ehrenberg-Bass Institute for Marketing Science

The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Kellogg's
  • Procter & Gamble
  • Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the same experts who advise some of the world’s biggest brands.

More ways to study

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

Real-world connections

In addition to learning from marketing scientists and teachers with professional experience, we offer opportunities for you to connect with industry outside the classroom:

  • Complete an internship or industry project 
  • Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year
  • Build your network and career by participating in our Business Career Mentor Program which pairs you with an experienced business professional

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where a degree in marketing could take you.

UniSA Video

Career outcomes

Your career

As the No.1 Business School in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Employment prospects for marketing professionals in Australia are growing. Between now and 2020 the availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)2

Careers to consider:

  • Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
  • Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Publications coordinator: managing digital and print promotional materials; writing, formatting and maintaining content for organisational publications such as newsletters, magazines and reports
  • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media

1QILT: Graduate Outcomes Survey Course Experience Questionnaire 2016-18 – Full-time Employment Indicator (Undergraduate and Postgraduate). Public SA-founded universities only. 2Australian Government Department of Employment, Occupational Employment Projections 2015.

Industry facts

data-presentation

Between now and 2020 in Australia the availability of advertising and marketing roles is projected to increase by 8,600 (15.5 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2015

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015

column-chart-growth

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1Australian Government Department of Employment, Occupational Employment Projections 2015

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include: 

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I have over 30 years of business-linked experience in Australia and internationally and a strong commitment to achieving wider business literacy in the community, evidenced through my teaching and consultancies such as co-writing the South Australian Year 12 Accounting curriculum. As the Bachelor of Business Program Director, I assist students to succeed in the Business School's exciting selection of industry relevant undergraduate degree majors offered in both Australia and Hong Kong.

Mr Stan Astachnowicz

Program Director

Enquire
Portrait image for Mr Stan Astachnowicz
Portrait image for Mr Stan Astachnowicz

Mr Stan Astachnowicz

Program Director

Enquire

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What others are saying

This degree focuses on the confluence of design principles and a deep understanding of how marketing small and medium-sized businesses require multifaceted employees, who can take key content needed by buyers and develop a website, brochure, poster or ad. This degree provides expertise in design along with a full business degree in the latest marketing, advertising and brand management principles.

Professor Larry Lockshin


Employment: UniSA Business School
Role: Head of School: Marketing

Larry Lockshin.jpg

Professor Larry Lockshin


<br />Employment: UniSA Business School

We pride ourselves on making our students career-ready by offering a host of opportunities such as internships and practicums, as well as  the chance to interact with industry. Our unique on-campus Marketing Clinic also enables students to work with real-world clients to solve organisational marketing challenges, and has even led to employment.

Vivien Chanana


Employment: Teaching Innovation and Quality Leader, UniSA Business School

Vivien Chanana.jpg

Vivien Chanana


<br />Employment: Teaching Innovation and Quality Leader, UniSA Business School