Study Bachelor of Marketing and Communication at the University of South Australia (UniSA). Information for International students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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International students

Start date
February
July

Campus
City West

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025

Admissions
Student Profile

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
060210D

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

Complete or partly complete a recognised higher education program at a recognised higher education institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

Qualify for Special Entry, or
Complete a 12-month UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

Admission Requirements by Country

Norway GPA	3
Pakistan HSSC	80
Sri Lanka A Levels (best 3)	7
Sweden GPA	13
UK Board GCE A Levels/HK Board	7
Vietnam	7.5
Australia	68
IB (best 6)	26
USA SAT (1600)	1110
India (best 4) State Board	75
India (best 4) Central Board	65
HKDSE	15
Nepal NEB	2.51
Bangladesh HSC	3.5
Canada High School (OSSD)	65
Eynesbury FSP	320
German Abitur	3.5
Kenya KCSE (average)	B
Malaysia STPM (best 3)	6
Malaysia UEC	31

View full entry requirements Hide full entry requirements

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Degree overview

Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence¹.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Study at a university recognised as global leaders in Brand Management research².
Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives and promote their products and services.
Take specialised courses in business management, strategic marketing, communication and public relations.
Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
Study a curriculum informed by above world-class research in Marketing and Communication³.
Study at a university ranked in the Top 20 in Australia for Business and Management⁴.
Learn from the same experts who advise global brands like like Colgate-Palmolive, Mondelez International and Nestlé.
This degree is accredited by the Australian Marketing Institute (AMI).
Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
Complete a marketing practicum as an elective to gain valuable industry experience.
Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.

¹UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. ²AFR BOSS Magazine, April 2018 – League of Scholars. ³2018 Excellence in Research for Australia (ERA). ⁴2024 QS Subject Rankings.

Snapshot

Business_Hub_images-38 copy_1.jpg Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives.

As you develop the practical skills needed to become a marketing and communications expert, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.

Your studies will also cover specialised courses such as business management, communication, advertising, and public relations. For high achieving students, there are also vacation research scholarships available providing valuable real-world experience while you study.

What you'll learn

Marketing_Clinic-5 copy.jpg This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

Tertiary Transfer

If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.

Recognised Prior Learning (RPL)

If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.

Degree structure

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Accounting for Business	ACCT 1008	4.5
Social Media and Society	COMM 1083	4.5
Communication and Media	COMM 1006	4.5
Second Semester (Study Period 4, 5 or 6)
Business Law	LAWS 1018	4.5
Consumer Behaviour	MARK 1008	4.5
Public Relations Theory and Practice	COMM 1057	4.5
Computer Graphics and Imaging for Design	GRAP 1018	4.5	Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Analytics	MARK 2010	4.5
Professional Development in Marketing	MARK 1015	4.5
Design for Digital Technologies	COMM 2080	4.5
Content Creation for Media	COMM 2079	4.5
Second Semester (Study Period 4, 5 or 6)
Advertising	MARK 2007	4.5
Communication Research Methods	COMM 2078	4.5
Media Law and Ethics	COMM 2076	4.5
Essentials of Marketing Planning	MARK 3009	4.5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Digital Marketing	MARK 3016	4.5
Promotional Communication: Advertising, Publicity and Marketing	COMM 3064	4.5
Professional Writing	COMM 3037	4.5
Marketing Elective		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing	MARK 3012	4.5
Integrated Communication Planning	COMM 3062	4.5
Communication Management in Practice	COMM 3061	4.5
Marketing Elective		4.5	Note(s): 2

Electives

Course name	Area and cat no.	Units
Marketing Electives
Market Research	MARK 2020	4.5
International Marketing	MARK 3005	4.5
Media Planning	MARK 3017	4.5
Branding	MARK 3015	4.5
Marketing for Health and Wellbeing	MARK 2031	4.5
Retailing	MARK 2032	4.5
Marketing Clinic	MARK 3019	4.5
Virtual Industry Internship	BUSS 3100	4.5

Rules & notes

Rules

1. The program comprises twelve business courses and twelve communication courses.

Notes

1. There is an option of doing the UniSA Online course Digital Graphics and Imaging (GRAP 1027) instead of GRAP 1018 if required.

2. Students should choose their marketing electives from the prescribed list. At least one elective must be an advanced course (Level 3).

3. Students will be encouraged to take exchange or study abroad as part of this degree. Normal course counselling will be provided, and approval required, by the Program Director.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Marketing_Clinic-15 copy_2.jpg Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:

reports, project documentation, case studies and presentations
essays and assignments
examinations
industry-relevant research-based projects
practicals and team-based projects
contributions to the workplace and classroom

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Why Bachelor of Marketing and Communication

Business_Hub_images-47 copy.jpg Contemporary marketing and communications theory combined with opportunities to gain real workplace experience will prepare you for a diversified marketing career.

You could also get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

The University of South Australia is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:

Colgate-Palmolive
Mondelez International
Lindt & Sprüngli
Danone
PepsiCo.

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the same experts who advise some of the world’s biggest brands.

More ways to study

Our flexible delivery and extracurricular opportunities are designed to suit your lifestyle, preferred learning style, and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills by participating in the UniSA+ Award, or seek support at our on-campus Business Student Hub.

Real-world connections

The Marketing Practicum is an exciting industry placement where you can conduct a research project with another student in an organisation for once a week over 12 weeks. Organisations students have been partnered with previously include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:

Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional
Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting
Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year
Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development.

We host regular University-wide careers events and workshops, expos, and alumni events in Australia and overseas.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where our marketing and communication degree could take you.

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients.
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web.
Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing.
Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives.
Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand.
Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks.
Media buyer: understanding audience demographics of various media; purchasing advertising airtime that aligns with the target market objectives of client or company marketing campaigns.
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image.
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 2024¹.

¹ Australian Government Department of Employment, Occupational Employment Projections 2019

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)¹.

¹ Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian

There are other pathways you can follow to study this degree, including:

UniSA College Diploma in Business
UniSA College Undergraduate Certificate in University Studies (Business)
UniSA College Diploma in Creative Studies (Communication)
UniSA College Undergraduate Certificate in University Studies (Creative Studies)
SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
See the full list of entry pathways that may apply

International
There are other pathways you can follow to study this degree, including:

SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
see the full list of entry pathways that may apply

Credit transfer

You could be eligible for credit for previous studies you have undertaken. Find out online.

Go to credit assessor

Life in Adelaide

Current international students talk about living in Adelaide and studying at UniSA.

Hear from our students

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Vice Chancellor's International Excellence Scholarship

Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.

Learn more

International Merit Scholarship

Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.

Learn more

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

careers advice
help with student visas and health cover
personal counselling
academic counselling
fees and finance help
common rooms
prayer rooms
security officers
accommodation services
UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the UniSA Marketing Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.

Mrs Vivien Chanana

Program Director

Enquire

Mrs Vivien Chanana

Program Director

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Ask UniSA

How do I apply?

There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.

You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.

Alternatively you can submit an application through one of the University's registered Education Agents.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.

If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.

Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
Is there a closing date for applications?

There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
What credit can I receive for previous studies?

You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.

The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.

The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
Can I speak to someone regarding my study options?

UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.

Click here to book a 1:1 appointment with one of our enquiries team.

We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.

More FAQs

What others are saying

My marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways and has helped my career working at a large national organisation greatly. Marketing is an amazingly dynamic field, and if you’re considering it – dive in. There’s something for everyone.

Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth) | Bendigo and Adelaide Bank

Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth) | Bendigo and Adelaide Bank

Studying the Bachelor of Marketing and Communication degree equipped me with a great set of skills, knowledge and real-life experiences that certainly helped me develop my career path and transition in to full-time employment.

Milan Milli

Bachelor of Marketing and Communication
University of South Australia

Milan Milli

Bachelor of Marketing and Communication
University of South Australia

I lead a team that’s responsible for Foodland’s advertising, communications, media, sponsorships, public relations, and consumer insights. No two days are ever alike. One day, I might be planning the next advertising campaign and media schedule, the next I could be talking about opportunities with a new sponsor and planning point of sale material. Having such a diverse skill set in both marketing and communications, while staying abreast of all the digital platforms, is pivotal to my role.

Christopher Villani

Bachelor of Marketing and Communication
General Manager: Merchandise and Marketing | Foodland Supermarkets Australia