Start Date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBCO

SATAC Code
424940 (Packaged)

Study as
Full-time or part-time

Prerequisites
None

Assumed Knowledge
None

Entry Scores
2025 Guaranteed Entry
Year 12 (ATAR-based): 70.00
Year 12 (Grades-based): B,B,B
TAFE/RTO: DIP
View Guaranteed Entry Info
2024 Cut-Offs
TAFE/RTO: Cert IV
View full entry requirements

Degree overview

  • Complete a commerce undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
  • Graduate with a highly diverse skill-set and broader career opportunities.
  • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
  • Develop strong problem solving, reporting, decision-making, communication and teamwork skills, and learn about the economic, legal and political influences that impact global business.
  • Develop the knowledge for a successful and rewarding career in accounting and business advisory with an industry-accredited degree.
  • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses
  • Receive a $1,000 grant towards a professional development opportunity plus a course substitution when you achieve a B+ or higher in SACE Stage 2 Accounting in Year 12.
  • Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
  • Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as Colgate and Lindt.
  • Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
  • Study at the No.1 university in South Australia for graduate careers in Business and Management1.
  • Study a curriculum informed by world-class research in Accounting and Marketing and Communication2.
  • UniSA is a global leader in Brand Management research3.
  • Study at a university recognised globally. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence4.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Study at the No.1 Business School in SA, and Top 5 business school in Australia for quality5.

1ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 22018 Excellence in Research for Australia (ERA). 3AFR BOSS Magazine, April 2018 – League of Scholars. 4UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 5Australian Financial Review BOSS Best Business Schools List 2023.

Snapshot

Snapshot

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

Ranked in the top one per cent worldwide1, we are one of the largest leading providers of accounting and finance education in Australia and Asia.

Your undergraduate degree will provide you with a strong foundation of knowledge in accounting combined with business, taxation, auditing, finance and sustainability. You will also learn about the current economic, legal and political influences affecting global business as well as develop critical problem solving, reporting, decision-making, communication and teamwork skills.

In your postgraduate degree, you will learn contemporary management skills and study areas such as strategic management and human resources. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

You will be immersed in other real-world challenges including industry internships and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

Want to look at other options available to you? UniSA offer a wide range of other Fast-track to Masters programs.


Accounting Career Grant

Year 12 students interested in accounting can receive a $1,000 grant towards a professional industry development or global study experience, plus a course substitution through our Accounting Career Grant. To be eligible, you must achieve a B+ or higher in SACE Stage 2 Accounting in Year 12.

1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022.

What you'll learn

What you Learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  • financial and management accounting
  • taxation and company law
  • auditing
  • sustainability accounting
  • global and contemporary accounting issues
  • strategic financial analysis.

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

  • business ethics
  • people, leadership and performance
  • business analytics
  • strategic thinking.

Tertiary Transfer

If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.

Recognised Prior Learning (RPL)

If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Quantitative Methods for Business MATH 1053 4.5
Accounting for Business ACCT 1008 4.5 Note(s): 1
Career Development in Business BUSS 1060 4.5
Marketing Principles: Trading and Exchange MARK 1010 4.5
Second Semester (Study Period 4, 5 or 6)
Financial Accounting 1 ACCT 1006 4.5
Business and Society BUSS 1057 4.5
OR
International Study Tour 4.5 Note(s): 3
OR
Elective 4.5 Note(s): 2
Principles of Economics ECON 1008 4.5
Business Law LAWS 1018 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Financial Accounting 2 ACCT 2005 4.5
Management Accounting ACCT 2006 4.5
Business Finance BANK 2007 4.5
Business Intelligence INFS 2036 4.5
Second Semester (Study Period 4, 5 or 6)
Companies and Partnership Law COML 2005 4.5
Management and Organisation BUSS 2068 4.5
Auditing Theory and Practice ACCT 3005 4.5
Financial Accounting 3 ACCT 3007 4.5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business Ethics BUSS 5384 4.5
Taxation Law 1 ACCT 3002 4.5
Sustainability Accounting and Reporting ACCT 3010 4.5
Marketing Management MARK 5025 4.5
Second Semester (Study Period 4, 5 or 6)
Fundamentals of Data Analytics for Business INFS 5130 4.5
Contemporary Issues in Accounting ACCT 3003 4.5
Strategic Financial Analysis BUSS 3083 4.5
People, Leadership and Performance BUSS 5114 4.5

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week. 

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Accounting (Pathway to Master of Management (Advertising and Brand Management))

Why this Degree

This Fast-track to Masters program enables you to commence a 3-year Bachelor of Accounting and secure a place in a 1-year Master of Management (Advertising and Brand Management) degree (typically 1.5 years) in just four years of study.

You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.

In your undergraduate degree, you'll benefit from our strong links with the accounting profession and professional industry bodies, as well as gain practical skills with computer simulation software using state-of-the-art technologies. You'll also have the opportunity to participate in a study tour learning about business practices, as well as political and cultural influences in other regions.

Your postgraduate degree will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

Gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

As a graduate, you will be eligible for membership with leading industry bodies such as CPA Australia, and Chartered Accountants Australia and New Zealand.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.


An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:  

  • Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional  
  • Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting 
  • Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year 
  • Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. 

We host regular University-wide careers events and workshopsexpos, and alumni events in Australia and overseas. 

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management (Business Analytics), our teachers are leaders in their field. You could be working with people from globally recognised research groups such as our Ehrenberg Bass Institute for Marketing Science.

Internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

Online study

Online study

Part, or all, of this degree can be studied online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in an interactive online learning environment
  • submit your assignments and get feedback online
  • use discussion forums for team work and communication

Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where Advertising and Brand Management could take you.

UniSA Video

Career outcomes

Your career

As we are the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Careers to consider:

  • Auditor/Risk consultant: ensuring financial and operational integrity and compliance; evaluating and reporting on financial, operational and managerial processes and systems; working on business process reviews and risk assessments.
  • Business adviser: working with new or established businesses; analysing business plans and financial statements; advising on investments, marketing, funding and financial trends; understanding consumer needs and how to improve profitability; problem solving with clients.
  • Forensic accountant: working in a corporate or regulatory environment to investigate fraud and similar crimes; researching and preparing forensic reports for courts; providing expert evidence.
  • Insolvency and reconstruction adviser: working with and achieving the best possible results for stakeholders in cases of personal and business financial distress; administrations and liquidations; restructuring under performing businesses and turnarounds.
  • Management accountant: assisting senior management make critical business decisions; preparing forecasts, budgets and risk analysis; advising managers about the financial implications of business decisions.
  • Practising accountant: working for private sector, government or individuals; preparing tax returns; keeping accounting systems up-to-date; maintaining financial records; advising on business structures.
  • Tax accountant/Corporate tax consultant: compiling company and other business tax returns, and individual tax returns; providing tax planning advice and strategies.
  • Big Data Analytics Specialist: analysing, interpreting and presenting large, complex data sets; interpreting data and communicating findings help inform wider business decision making.
  • Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy.
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.

1ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.

Industry facts

chart-people

Employment for Accountants is expected to increase by 9.2 per cent by November 2026.

Australian Government National Skills Commission Labour Markets Insight, Employment Projections 2021

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019.

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Deferment

This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses are home to fantastic facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • career services and mentoring
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • as well as services offered through our student association, USASA.

When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Studying accounting at UniSA provided me with diverse and rewarding professional opportunities I never dreamed possible. It is a profession that touches on every business, in every industry in the world – so the opportunities for a successful career are vast and wide. But importantly, UniSA accounting graduates are respected and trusted in practice and commerce, and their opinions matter in decision-making that affects our economy, community and environment.

Mr Scott Copeland

Program Director

Enquire
Portrait image for Mr Scott Copeland
Portrait image for Mr Scott Copeland

Mr Scott Copeland

Program Director

Enquire

Ask UniSA

  • How do I apply? minus-thick plus-thick

    The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.

    The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.

    There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.

    If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.

    You can find more information about the application processes for UniSA on our How to Apply webpage.

    If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying

  • Is there a closing date for applications? minus-thick plus-thick

    Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.

    Undergraduate

    The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.

    Postgraduate

    Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.

    As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.

  • What credit can I receive for previous studies? minus-thick plus-thick

    You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central. 

  • Can I speak to someone regarding my study options? minus-thick plus-thick

    Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.

More FAQs

What others are saying

UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people.

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Preferred image -Anet.jpg

Anet Varghese

Bachelor of Business, Master of Management (Marketing)