University of South Australia

Tourism, Sport and Events

Interested in Tourism, Sport and Events?

Build an exciting global career developing and managing sport and recreation initiatives or tourism and events. 

Discover how to manage sport and recreation events, develop innovative tourism initiatives, implement programs and manage financial and physical resources. Gain practical skills through site visits and industry placements and learn from guest lecturers and our highly experienced teaching team.

You will gain the confidence and tools to lead, motivate and manage others, communicate effectively, make decisions, collaborate with a range of people in different settings, think strategically and solve problems effectively.

Grow your career opportunities through an industry placement or mentorship opportunity, and gain a global perspective through overseas exchange, providing you with the experience to enhance your career prospects in a diverse range of tourism, events, sport and recreation industries.

Key features

  • Study at a university ranked top 3 in Australia and in the world top 50 for Hospitality and Tourism1.
  • UniSA Business is in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity – we have more than 2,500 industry partners and over 60 university partners worldwide.
  • Hear from guest lecturers and learn from a highly-experienced team.
  • Add a 1-year master's degree to your tourism and event studies with our 3+1 Pathway to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Build an exciting career managing sports and recreation, events, and initiatives.
  • Develop practical experience with industry professionals as part of your studies.
  • Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

12020 ARWU World University Subject Rankings. 2UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021. 

Why UniSA?

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
  • Our strong real-world connections mean you can learn from researchers recognised as performing above world standard in Tourism2.
  • Access hands-on learning opportunities and connect with industry professionals right from day one.
  • Explore our wide range of grants and scholarships to support your studies.
  • We are consistently recognised and awarded for our excellence in teaching, the quality of our degrees and satisfaction of our students – there's never been a better time to study at UniSA.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.  22018 Excellence in Research for Australia (ERA). 

Enhance your study experience

  • 3+1 Pathway to Masters: For select degrees, you can complete a bachelor’s and master’s qualification in just four years through our 3+1 Pathway to Masters package. This unique offering allows you to fast-track your studies and graduate with greater expertise and career opportunities.
  • Business Career Mentor Program: Engage in our Business Career Mentor Program and be paired with an experienced business professional to enhance your network and career.
  • Executive in Residence: Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career.
  • Hands-on experience: You can gain valuable industry experience before you graduate with access to internships, professional development courses, Summer or Winter School intensives and more – plus we give you a longer break between semesters to make sure you have the time.
  • Enterprise Skills: To prepare you for a diverse future career in business, UniSA Business is committed to ensuring you graduate with a sound knowledge base and the skills employers are looking for. These skills, better known as Enterprise Skills, will help prepare you for success regardless of field or industry.
  • Study abroad: Explore the world and gain an international perspective as part of your studies with our student exchange program. Whether it's a semester or short term exchange or a study tour, you'll find the experience invaluable for your personal and professional development.

UniSA offers the following Tourism, Sport and Events degrees

Choose your level of study

World-class partners for a world-class university

We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.

Your career

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As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider include:

  • Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
  • Community development officer: Maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Membership services manager: managing existing member relationships; helping drive membership growth; coordinating sales promotions and other retention and sales initiatives
  • Sponsorship coordinator: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
  • Sport development officer: Promoting participation in sport; working with sporting clubs, local councils and the wider community; ensure people of all ages and ability can access sporting facilities; working with teams and individuals to improve their performance
  • Sport/Recreation facility coordinator: manage sport or recreation facilities in the public or private sector including fitness clubs, aquatic facilities, court facilities and more
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

1ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only.

Global networks

We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.

In the 2018 Excellence in Research for Australia (ERA), 2-digit rankings, we were the only university in South Australia to have all our Commerce, Management, Tourism and Services research rated above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.

Industry facts

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Employment for amusement, fitness and sport centre managers in Australia is projected to increase by 10.2 per cent by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

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By 2024, employment in Australia for conference and event organisers is projected to increase by 16.4 per cent.

Australian Government Department of Employment, Occupational Employment Projections 2019

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Accommodation and hospitality manager employment in Australia is projected to increase by 8,900 jobs (7.7 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

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Study at UniSA

At UniSA, you'll learn invaluable transferrable employability skills to future-proof your career. Hear from industry leaders and graduates as they discuss the importance of these skills in the workplace.

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What others are saying

I made the most of my experiential learning opportunities at UniSA by completing a study tour in Taiwan and South Korea. I learnt the processes behind the planning of major international events and the global context tourism can take. The program gave me the unique chance to build international contacts.

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
Employment: International Recruitment & Mobility Support Officer, University of South Australia

Tourism and Event Management student, Hannah Kemp

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
<br />Employment: International Recruitment & Mobility Support Officer, University of South Australia

"My degree has given me an understanding of not only sport and recreation, but also accounting, event planning, outdoor education and marketing. The development opportunities and engagement with people from the business world was vital in gaining experience to succeed after university."

Lisa Kennedy

Bachelor of Business (Sport and Recreation Management)
Employment: Emerging Leader Award recipient, 2016 AFL Football Woman of the Year Awards

Lisa Kennedy

Lisa Kennedy

Bachelor of Business (Sport and Recreation Management)
<br />Employment: Emerging Leader Award recipient, 2016 AFL Football Woman of the Year Awards

During my studies I completed two work placements which gave me hands-on experience and access to industry knowledge. This was the most important aspect of the program as the work placements gave me practice-based experience and allowed me to learn from people in the profession.

Damien Jennings

Bachelor of Business (Sport and Recreation Management)
Employment: Senior Consultant, Sport Australia

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Damien Jennings

Bachelor of Business (Sport and Recreation Management)
<br />Employment: Senior Consultant, Sport Australia

Why study at UniSA?

As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:

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Accessible, helpful and flexible

We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.

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Graduate success

UniSA is South Australia's number one university for graduate careers.*
*ComparED (QILT) Graduate Outcomes Survey 2019 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

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A five star university

Five stars for research, teaching, employability, internationalisation, facilities, social responsibility and inclusiveness.*
*QS Stars rankings 2017