Bachelor of Business (Tourism and Event Management) - HKBU
Degree Level Undergraduate
Year 2023
Campus
Offshore
Duration
3 year(s) full-time
Mode
On-campus
Program Code
OBBTH
Prerequisites
None
Assumed Knowledge
None
English Language Requirements
- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
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View full entry requirements Hide full entry requirements
Entry requirements
This program is designed specifically to provide a degree pathway for students who hold a qualification that can attract block credit.
To be eligible for selection through Hong Kong Baptist University – SCE in Hong Kong, at a minimum, applicants are required to have completed a relevant qualification in the same discipline that is assessed as equivalent to an AQF Advanced Diploma, attracting up to 54 units of block credit.
Prerequisites
NoneAssumed Knowledge
NoneEnglish language entry requirements
International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.English language testPlease access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
This degree is available to students who wish to study their University of South Australia degree in Hong Kong. The degree is offered in Hong Kong in collaboration with Hong Kong Baptist University, School of Continuing Education.
Degree overview
- Study at a university ranked top 5 in Australia and in the world top 50 for Hospitality and Tourism1.
- UniSA Business is in the top one per cent worldwide2 and has been awarded?an overall five stars for excellence in the QS Stars Ratings 2022.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies, ensuring your degree will be recognised around the world.
- Study a curriculum informed by above world-class research in Tourism3.
- Study an industry-awarded tourism and event management degree4.
- Ranked No.1 in South Australia, Top 10 in Australia and Top 100 in the world for Hospitality and Leisure Management5.
- Take advantage of the vast tourism, hospitality and event industry career opportunities with global travel and major events returning to our shores.
- Focus on areas such as festivals and events, tourism and event product design, destination management and policy planning, and international conventions.
- Opportunities to study on exchange at an overseas institution in Europe, Asia or the Americas.
- Develop skills that employers want, such as problem-solving, critical and strategic thinking, and an awareness of the business environment.
1Shanghai’s Global Ranking of Academic Subjects 2022. 2UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. 32018 Excellence in Research for Australia (ERA).?4Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame. 52022 QS Subject Rankings.
Snapshot
This degree is for students living and studying in Hong Kong. It is managed by Hong Kong Baptist University in collaboration with the University of South Australia.
If you are seeking a dynamic and global career path, this degree will prepare you with a set of skills that are highly sought after by employers. You will learn effective problem-solving, critical and strategic thinking, communication, and an awareness of the global business environment.
You will graduate with solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects in a diverse range of tourism, event and hospitality business sectors.
There is one annual intake in September and the degree is delivered over 3 trimesters. Students are generally expected to complete the degree requirements in 12 months.
Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong. The Hong Kong ceremony can be attended in the November following the standard expected completion date.
Partner description
The University of South Australia has held a partnership with Hong Kong Baptist University (HKBU) for over 25 years. HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher education. Our relationship with HKBU is innovative, collaborative and results-orientated.
Our organisations work closely to deliver quality education to students. Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE). Founded in 1975, SCE is one of the seven Faculties/Schools of Hong Kong Baptist University. Upholding the belief that learning is a lifelong process, SCE provides people of all ages with professional and academic advancement opportunities to meet the needs of our rapidly changing society.
There are over 5,800 full-time students and around 3,100 part-time students enrolled in SCE programmes, ranging from short courses, certificates, diplomas, higher diplomas to associate, undergraduate and postgraduate degrees.?
What you'll learn
Students studying the degree at Hong Kong Baptist University will need to have completed a relevant qualification and receive up to 12 courses in credit.
As part of this degree, you will study specialist courses such as:
- Experiential product design for tourism, events and hospitality
- New technologies in tourism, events and hospitality
- Policy and planning for sustainable tourism
- Strategies for events and conventions
Assessment
Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
- reports, project documentation, case studies and presentations
- essays and assignments
- examinations
- industry-relevant, research-based projects
Why Bachelor of Business (Tourism and Event Management) - HKBU
The University of South Australia’s industry-awarded tourism and event management degree1 addresses the needs of a growing and global industry. UniSA Business has had successive EQUIS accreditation for the last ten years. We are ranked in the top one per cent worldwide2, and have been awarded an overall five stars for excellence in the QS Stars Ratings 2022.
The courses you will study have been developed by industry professionals, many of whom are also current researchers. You will study their contemporary research as part of your studies.
This degree utilises a combination of different learning techniques. You will attend on-campus seminars and workshops and will be supported by an online environment. You will be supported by a dedicated team of academic and support staff, and you will become part of a community of other professional, like-minded students.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
1Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame. 2UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022.
Hear from our graduate Dora
Your career
There are many career paths to aspire to in the field of tourism and event management. You could consider:
- Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
- Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
- Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
- Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
- Economic development officer: researching and monitoring the economic environment to identify and pursue investment attraction opportunities; forming strategic alliances and partnerships in order to strengthen the economy
- Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
- Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
- Business events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
- Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
- Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
- Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
- Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
- Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
- Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
- Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
- Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
- Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies
Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.
Industry facts
Your study experience and support
At present there are over 6,000 full-time students and approximately 2,450 part-time students enrolled in degrees at various levels from certificates, diplomas, higher/professional diplomas, as well as associate degrees and higher degrees. In addition to offering degrees awarded by Hong Kong Baptist University, SCE has provided various degrees collaboratively with different overseas institutions.
You will benefit from the modern facilities and be taught by academics who are experts in their field.
Student services
We want you to be successful, and if you need help we will be there to assist. Support services include:
- a dedicated website for Hong Kong students
- access to Hong Kong Baptist University Main Library, and the School of Continuing Education resource library
- access to UniSA on-line library database
- medical and dental benefits (HKBU)
- academic counselling (HKBU and UniSA)
- access to online academic workshops
- dedicated myUniSA site for Hong Kong students
- career services
Study support is also available from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer English language support.
Your program director
I am the Program Director of Sport and Recreation Management and Tourism and Event Management degrees at UniSA Business. I also am a Senior Lecturer in Event and Tourism Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.
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How to apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees. -
Is there a closing date for applications?
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
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What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
