Master of Arts (Communication Management)

Degree Level Postgraduate

Years

International students

Start date
February
July

Campus
Magill

Duration
1.5 year(s) full-time

Program Code
MMCO

Fees
AUD$ 20,300 per annum (per 1.0 EFTSL) for students enrolled in 2012

English Language Requirements

IELTS total [6.5]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
040643M

Entry requirements
- Applicants to the program are normally required to hold a completed university degree or equivalent professional qualification. AND
- applicants will normally have a minimum of two years of relevant experience in commerce, industry or a public sector organisation. OR
- applicants who have successfully completed the Graduate Diploma in Communication (Public Relations) will be considered for entry without the two years of relevant experience.
English language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
English language test
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)
View full entry requirements Hide full entry requirements

There will be no intake into this program in 2012.

Aim

The aim of this program is to provide professional development education for graduates pursuing careers involving the management of public communication and media relations objectives and campaigns in organisations operating in a global context. The program is designed for professional practitioners as well as the managers of such professional practice.

Content & Structure

The program comprises 54 units of study. It is an intensive program made up of eight courses of 4.5 units (36 units) and a graduate case study combined with a research methods course (totalling 18 units).

What courses you'll study

Course name	Area and cat no.	Units
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Communication in the Global Context	COMM 5006	4.5
New Communication and Media Technologies	COMM 5008	4.5
Corporate Leadership, Innovation and Change IM	BUSS 5107	4.5
or
Communication Management, Ethics and the Law	COMM 5014	4.5
Public Relations 1 CM	COMM 5009	4.5
or
Public Relations 2G	COMM 5005	4.5
Second Semester (Study Period 4, 5 or 6)
Promotional Culture	COMM 5057	4.5
Brand Management and Communication	COMM 5059	4.5
Advertising Management	BUSS 5210	4.5
Creative Writing for the Media	COMM 5020	4.5
or
Writing for Public Relations G	COMM 5030	4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Researching Communication in the Organisational Context CM	COMM 5058	9
Graduate Case Study in Communication	COMM 5007	9

Rules & notes

Notes

1. In accordance with University policy, credit may be granted for previous study of up to one-third of the total units

2. The program will be offered on a full-time and part-time basis. The program follows a prescribed formula, with no opportunity for optional or elective study.