Public Relations 2G

Course aim

To enable students to develop knowledge and skills in managing public relations issues and crises.

Course content

Identification, research and analysis of current issues; analysis of core components of public relations crisis management; ; new and traditional media and the changing context of social media as it impacts public relations practice; international and intercultural public relations.

Textbook(s)

Chia, J & Synnott, G 2009, An Introduction to Public Relations. From Theory to Practice, Oxford University Press, Australia and New Zealand

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 5009	Public Relations 1 CM
COMM 5004	Public Relations 1G

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Seminar	2 hours x 13 weeks
External (Online website/discussion/chat room)	N/A x Ongoing

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Crisis planning , Learning log/Journal, White Paper

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.