Social Media and Society

Course aim

This course will develop students' understanding of social media’s role in transforming societies globally and will prepare students to engage digitally as responsible citizens and as professionals.

Course content

This course will examine the use of social media to influence people, either individually or as groups within society. Students will be introduced to the ways social media platforms operate and how social media marketing techniques have been used in influence campaigns. Using recent examples, students will develop their understanding of the impact of social media on society.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 12 weeks
INTERNAL, MAGILL
Seminar	3 hours x 12 weeks
EXTERNAL, CITY WEST, ONLINE
External (Seminar)	3 hours x 12 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Essay, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.