Strategic Industry Project

Course aim

This course provides students with advanced theoretical and practical knowledge of industry expectations around the critical evaluation, research methodology and preparation of strategic reports. The course provides a pathway to further learning and development after completion of the MBA.

Course content

Introduction to strategic management research; identifying research questions or key issues or process of business model development; research design; data collection: qualitative and quantitative methods and techniques; critical analysis of and use of primary and secondary data, and use of this data for report writing and presentation/publication.

Textbook(s)

Gray, David E 2019, Doing Research in the Business World, 2nd edition, Sage, London

Prerequisite(s)

Successful completion of 36 units in the MBA program.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
Online	30 hours equivalent x N/A
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equivalent x N/A
INTERNAL, OFFSHORE, HONG KONG MANAGEMENT ASSOCIATION (INTENSIVE)
Seminar (15 hours seminar and 15 hours online)	30 hours equivalent x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Proposal, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.