Master of Business Administration (Marketing)
Degree Level Postgraduate
Year 2025
Campus
Offshore
Duration
1.5 year(s) full-time
Mode
On-campus
Program Code
OMMAA
English Language Requirements
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
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Entry requirements
Applicants seeking admission to the program will normally have:
a) A minimum of three (3) years full time management experience and a recognised university undergraduate degree or equivalent professional qualifications;
or
b) A Graduate Certificate or Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across four (or more) courses, or an equivalent qualification from the University of South Australia or from another recognised university;
or
c) The Program Director may, under exceptional circumstances, accept candidates with substantial and proven managerial and/or entrepreneurial experience who have demonstrated the potential to meet the learning requirements of the MBA.All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.
English language entry requirements
International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.English language testPlease access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
This degree is for students living and studying in Hong Kong. It is managed by the University of South Australia in collaboration with Hong Kong Management Association.
Degree overview
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The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management research.
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Ranked No.8 online MBA in the world and No.1 in South Australia1.
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Ranked No.4 MBA in Australia and in the Top 10 MBAs nationally for 12 years2.
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UniSA Business is ranked in the top one per cent worldwide3 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
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Learn and network with a diverse cohort of highly-experienced professionals who bring extensive management experience to the classroom.
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Our curriculum is informed by above world-class research in Marketing4.
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Ranked in the Top 10 MBA's in Australia5 and awarded 5-Stars for Program Strength by Quacquarelli Symonds (QS).
12020 Global MBA Rankings, CEO Magazine. 22019 Australian Financial Review, BOSS Survey. 3UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020. 42018 Excellence in Research for Australia (ERA). 52021 Quacquarelli Symonds Global MBA Rankings: Oceania.
Snapshot
This program is for students living and studying in Hong Kong. It is managed by The Hong Kong Management Association (HKMA) in collaboration with the University of South Australia.
It is a highly interactive, contemporary and internationally focused program. It will provide you with the tools to fast-track your executive career, create your own opportunities and succeed in today’s modern business environment.
The degree is designed to provide students with the fundamental skills for managing a business and in-depth exposure to current business issues, trends and challenges. The program gathers a community of professionals and offers the opportunity to share management and business experiences from a strategic perspective.
There are 3 annual intakes, and the degree is delivered over 3 study periods per year. Students generally complete the degree requirements in two years. Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong.
Partner description
The Hong Kong Management Association (HKMA) is a non-profit organisation aimed at advancing management excellence in Hong Kong. HKMA is committed to providing continuing development opportunities for local executives. They offer management education programs ranging from short courses and workshops through to Certificate, Diploma, Bachelor, Master and Doctoral degrees. Over 2,000 courses are offered to some 40,000 participants from different business sectors every year.
There are three study streams in UniSA’s Master of Business Administration offered through HKMA. They are Finance, Human Resource Management and Marketing.
What you'll learn
The Master of Business Administration (Marketing) is made up of nine core business courses in areas such as entrepreneurship and innovation; accounting for decision making; ethics, governance and sustainability; and responsible leadership for growth.
You will also study two advanced marketing courses focusing on brand management and marketing information and analysis. You will complete your Master with a strategic research project in marketing.
Assessment
Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
- essays and assignments
- group and individual reports
- presentations
Why Master of Business Administration (Marketing)
UniSA Business is ranked in the top one per cent worldwide1 and our 5-Star MBA2 is recognised and respected globally for its excellence.
Our MBA has also been ranked No.4 in Australia3 and is consistently awarded by leading bodies nationally and overseas. It offers a dynamic, engaging and completely flexible program that delivers invaluable networking opportunities with both your peers and industry executives, preparing you to think and act as a global business leader.
UniSA Business is also the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
If you are driven to create new solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty, the UniSA MBA is the next step for you.
1UniSA Business one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020. 2Awarded by the Graduate Management Association of Australia (GMAA) for ten consecutive years. 32019 Australian Financial Review, BOSS Survey
Industry facts
Your study experience and support
As a University of South Australia student you will have unique access to a range of online student support services. In addition, our collaboration with The Hong Kong Management Association will give you access to a learning environment that embraces best practice, welcomes new ideas and integrates sustainability into all business practices.
Student services
We want you to be successful, and if you need help we will be there to assist. Support services include:
- a dedicated website for Hong Kong students
- access to UniSA on-line library database
- academic counselling
- access to online academic workshops
We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.
Your program director
I am a true believer that we all possess leadership skills innately and programs such as the Master of Business Administration are critical in bringing those skills to the fore and enhancing them. Partnering industry and academia ensures we are not only developing the skills of today but also the leadership skills required for the future.
Ask UniSA
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How do I apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees. -
Is there a closing date for applications?
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
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What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
