1.5 year(s) full-time


Program Code

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Degree overview

  • The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management research.

  • Ranked No.8 online MBA in the world and No.1 in South Australia1.

  • Ranked No.4 MBA in Australia and in the Top 10 MBAs nationally for 12 years2.

  • UniSA Business is ranked in the top one per cent worldwide3 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.

  • Learn and network with a diverse cohort of highly-experienced professionals who bring extensive management experience to the classroom.

  • Our curriculum is informed by above world-class research in Marketing4.

  • Ranked in the Top 10 MBA's in Australia5 and awarded 5-Stars for Program Strength by Quacquarelli Symonds (QS).

12020 Global MBA Rankings, CEO Magazine. 22019 Australian Financial Review, BOSS Survey. 3UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020. 42018 Excellence in Research for Australia (ERA). 52021 Quacquarelli Symonds Global MBA Rankings: Oceania.



This program is for students living and studying in Hong Kong. It is managed by The Hong Kong Management Association (HKMA) in collaboration with the University of South Australia.

It is a highly interactive, contemporary and internationally focused program. It will provide you with the tools to fast-track your executive career, create your own opportunities and succeed in today’s modern business environment.

The degree is designed to provide students with the fundamental skills for managing a business and in-depth exposure to current business issues, trends and challenges. The program gathers a community of professionals and offers the opportunity to share management and business experiences from a strategic perspective.

There are 3 annual intakes, and the degree is delivered over 3 study periods per year. Students generally complete the degree requirements in two years. Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong.

Partner description

The Hong Kong Management Association (HKMA) is a non-profit organisation aimed at advancing management excellence in Hong Kong. HKMA is committed to providing continuing development opportunities for local executives. They offer management education programs ranging from short courses and workshops through to Certificate, Diploma, Bachelor, Master and Doctoral degrees. Over 2,000 courses are offered to some 40,000 participants from different business sectors every year.

There are three study streams in UniSA’s Master of Business Administration offered through HKMA. They are Finance, Human Resource Management and Marketing.

What you'll learn

What you Learn

The Master of Business Administration (Marketing) is made up of nine core business courses in areas such as entrepreneurship and innovation; accounting for decision making; ethics, governance and sustainability; and responsible leadership for growth.

You will also study two advanced marketing courses focusing on brand management and marketing information and analysis. You will complete your Master with a strategic research project in marketing.

Degree structure

Course name Area and cat no. Units Reference  
Strategic Thinking: Concepts and Tools BUSS 5424 4.5
THEN - in any order:
Accounting for Decision Making BUSS 5247 4.5
Managerial Finance BUSS 5249 4.5
International Business BUSS 5251 4.5
Entrepreneurship and Innovation BUSS 5080 4.5
Managing People and Organisations BUSS 5425 4.5
Strategic Marketing BUSS 5245 4.5
Ethics, Governance and Sustainability BUSS 5385 4.5
Leadership for Growth BUSS 5438 4.5
Brand Management MARK 5031 4.5
Advanced Marketing Analytics MARK 5064 4.5
CAPSTONE COURSE - normally taken only after all compulsory courses completed successfully:
Strategic Industry Project BUSS 5449 4.5



Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • essays and assignments
  • group and individual reports
  • presentations

Why Master of Business Administration (Marketing)

Why this Degree

UniSA Business is ranked in the top one per cent worldwide1 and our 5-Star MBA2 is recognised and respected globally for its excellence.

Our MBA has also been ranked No.4 in Australia3 and is consistently awarded by leading bodies nationally and overseas. It offers a dynamic, engaging and completely flexible program that delivers invaluable networking opportunities with both your peers and industry executives, preparing you to think and act as a global business leader.

UniSA Business is also the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

If you are driven to create new solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty, the UniSA MBA is the next step for you.

1UniSA Business one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020. 2Awarded by the Graduate Management Association of Australia (GMAA) for ten consecutive years. 32019 Australian Financial Review, BOSS Survey

Industry facts


Globally, the demand for MBA graduates has risen by 13%.

Jobs and Salary Trends Report 2018, QS Intelligence Unit.


Employers report an 18% growth in jobs available to MBA graduates in the Asia-Pacific - the strongest increase of all regions.

Jobs and Salary Trends Report 2018, QS Intelligence Unit.

How to apply

Please contact:

Hong Kong Management Association, Hong Kong

Mr Ronnie Chan: 2774 8526
Ms Hannah Sit: 2774 8596

General Enquiry Hotline

Phone: 2774 8500 / 2774 8501
Email: /
Fax: 2365 1000

Your study experience and support

As a University of South Australia student you will have unique access to a range of online student support services. In addition, our collaboration with The Hong Kong Management Association will give you access to a learning environment that embraces best practice, welcomes new ideas and integrates sustainability into all business practices.

Student services

Student services

We want you to be successful, and if you need help we will be there to assist. Support services include:

  • a dedicated website for Hong Kong students
  • access to UniSA on-line library database
  • academic counselling
  • access to online academic workshops

We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

Your program director

I am a true believer that we all possess leadership skills innately and programs such as the Master of Business Administration are critical in bringing those skills to the fore and enhancing them. Partnering industry and academia ensures we are not only developing the skills of today but also the leadership skills required for the future.

Mr Peter Stevens

Program Director

Portrait image for Mr Peter Stevens
Portrait image for Mr Peter Stevens

Mr Peter Stevens

Program Director


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