unisa logo

Campus
Offshore

Duration
1.5 year(s) full-time

Program Code
OMMAA

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Degree overview

  • Awarded 5-Stars by the Graduate Management Association of Australia (GMAA) for ten consecutive years

  • Awarded 5-Stars for Program Strength by Quacquarelli Symonds (QS)

  • Ranked in the top ten MBA programs in Australia for ten years1

  • Ranked number four in Australia for graduate satisfaction and number seven for value for money by the Australian Financial Review BOSS Survey, 2017

  • The University of South Australia Business School is ranked in the top one per cent worldwide2.

  • Ranked No.1 globally for brand management research impact3.

1 Australian Financial Review, BOSS Survey  2 UniSA Business School is one of just ten institutions in Australia and 187 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, October 2019. 3AFR BOSS Magazine, April 2018 – League of Scholars.

Snapshot

Snapshot

This 5-Star award-winning MBA is for students living and studying in Hong Kong. It is managed by The Hong Kong Management Association (HKMA) in collaboration with the University of South Australia.

It is a highly interactive, contemporary and internationally focused program. It will provide you with the tools to fast-track your executive career, create your own opportunities and succeed in today’s modern business environment.

The degree is designed to provide students with the fundamental skills for managing a business and in-depth exposure to current business issues, trends and challenges. The program gathers a community of professionals and offers the opportunity to share management and business experiences from a strategic perspective.

There are three annual intakes, and the degree is delivered over 3 study periods. Students generally complete the degree requirements in one year. Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong. The Hong Kong ceremony can be attended in the November following the standard expected completion date.

Partner description

The Hong Kong Management Association (HKMA) is a non-profit organisation aimed at advancing management excellence in Hong Kong. HKMA is committed to providing continuing development opportunities for local executives. They offer management education programs ranging from short courses and workshops through to Certificate, Diploma, Bachelor, Master and Doctoral degrees. Over 2,000 courses are offered to some 40,000 participants from different business sectors every year.

There are three study streams in UniSA’s Master of Business Administration offered through HKMA. They are Finance, Human Resource Management and Marketing.

What you'll learn

What you Learn

The Master of Business Administration (Marketing) is made up of eight core business courses in diverse areas such as entrepreneurship and innovation; accounting for decision making; ethics, governance and sustainability; and leadership for growth.

You will also study two advanced marketing courses focusing on brand management and marketing information and analysis. You will complete your Master with a strategic research project in marketing.

Degree structure

Course name Area and cat no. Units Reference  
COURSES and SEQUENCING: Rule(s): 1
FIRST:
Strategic Thinking: Concepts and Tools BUSS 5424 4.5
THEN - in any order:
Accounting for Decision Making BUSS 5247 4.5
Managerial Finance BUSS 5249 4.5
International Business BUSS 5251 4.5
Entrepreneurship and Innovation BUSS 5080 4.5
Managing People and Organisations BUSS 5425 4.5
Strategic Marketing BUSS 5245 4.5
Ethics, Governance and Sustainability BUSS 5385 4.5
Leadership for Growth BUSS 5438 4.5
Brand Management MARK 5031 4.5
Advanced Marketing Analytics MARK 5064 4.5
CAPSTONE COURSE - normally taken only after all compulsory courses completed successfully:
Strategic Industry Project BUSS 5449 4.5

Assessment

Assessment

Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • essays and assignments
  • group and individual reports
  • presentations

Why Master of Business Administration (Marketing)

Why this Degree

The University of South Australia’s Business School is ranked in the top one per cent worldwide1, and have been awarded five stars in the QS Stars Business School Rankings 2019.

Designed in consultation with industry and the professions, there is an emphasis on experience-based and interactive learning processes, contemporary leadership development, and strategic thinking to promote superior and sustainable organisational performance in global business.

Benefit from an evidence-based approach to marketing and gain access to the latest in practical industry research, helping you to excel in the workforce. You will learn from the research done by our leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest institute for marketing research. You will graduate with a solid understanding of management systems and the skills to work as an effective manager in a global environment.

Courses you study have been developed by industry professionals, many of whom are also current researchers. You will explore their contemporary research as part of your studies. You will graduate with a solid understanding of management systems and the skills to work as an effective manager in a global environment.

1UniSA Business School is one of just ten institutions in Australia and 187 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, October 2019.

How to apply

Please contact:

Hong Kong Management Association, Hong Kong

Ms Vicky Chung: 2774 8501
Ms Rachel Lee: 2774 8596
Email: degree.unisa@hkma.org.hk
Fax: 2365 1000

General Enquiry Hotline

Phone: 2774 8500 
Alternative phone: 2774 8501

Your study experience and support

As a University of South Australia student you will have unique access to a range of online student support services. In addition, our collaboration with The Hong Kong Management Association will give you access to a learning environment that embraces best practice, welcomes new ideas and integrates sustainability into all business practices.

Student services

Student services

We want you to be successful, and if you need help we will be there to assist. Support services include:

  • a dedicated website for Hong Kong students
  • access to UniSA on-line library database
  • academic counselling
  • access to online academic workshops

We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

Your program director

I am a teacher and facilitator of stakeholder engagement with an extensive network of public and third sector organisations. I have 30 years’ experience in management and board directorships. Recently I have been researching the engagement of MBA students in setting and evaluating their own work integrated learning outcomes. 

Mr Peter Stevens

Program Director

Enquire
Portrait image for Mr Peter Stevens
Portrait image for Mr Peter Stevens

Mr Peter Stevens

Program Director

Enquire

Ask UniSA

anchor-arrow
More FAQs