Social Media Engagement

Course aim

Rapid increases in social media content across multiple platforms are leading to changes in the way organisations communicate. With a focus on engagement over content overload, this course will develop your understanding of social media strategy and branding from both academic and industry perspectives.

Course content

This course will examine social media strategy, advertising and branding across multiple industry sectors. Students will develop in-depth social media strategy knowledge and an understanding of user profiles aligned to high profile campaigns. Working with an industry partner in the creative industry sector, students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1071	Introduction to Social Media

Specific program
Program	Subject Area & Catalogue Number	Course Name
MBCD	COMM 1057	Public Relations Theory and Practice

Students need to complete at least one of the two prerequisite courses listed.

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, MAGILL, ONLINE
External	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.