Introduction to Social Media

Course aim

To develop students’ understanding of social media as a communication channel, to critically analyse the role and prevalence of social media in contemporary society and to develop students’ awareness of their personal social media brand.

Course content

Students will be introduced to the concept of social media as a communication tool that traverses their professional and private lives. The course will encourage students to move beyond the role of social media user to critically evaluate their social media usage and profile, and to develop awareness of social media as a communication strategy used by many organisations. Weekly activities and assessments will encourage students to consider how social media is used in a range of professional contexts, drawing upon scholarly material, case studies and industry best practice.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, MAGILL, ONLINE
External (Directed online study via Learn Online)	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.