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Area/Catalogue
MARK 3019

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Course Level
Undergraduate

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Offered Externally
No

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Course ID
162066

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s
First Semester
(Study Period 2)

Second Semester
(Study Period 5)
Course owner

Course owner
School of Marketing

Course aim

In a real world setting students will be able to evaluate marketing strategy and/or communications for industry-based problems.  The course will offer hands-on experience in marketing and marketing strategy for local business ‘clients’.

Course content

The course has a two pronged experiential approach. Students will have the opportunity to experience and practice marketing in a real world setting by choosing one of two options:

Option 1: In a real world setting, students will be able to respond to marketing challenges presented by business owners/professionals and design briefs, evaluate marketing problems and provide strategic marketing direction for the businesses.

Option 2: The course will also offer an opportunity to participate in national or international marketing/retailing/business competitions as part of or in lieu of the course work, depending on the competition. Working in teams, students will find solutions to real world or simulated problems and cases, discuss strategies to come up with creative and practical solutions and fulfil competition requirements in the process.

Textbook(s)

Nil

Prerequisite(s)

Students must have a minimum GPA of 4.5 and successful completion of five (5) 4.5 unit Marketing courses (22.5 units in total).

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 Hours x 10 Weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar 30 hours in total x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment 1600 words 35% N/A
Group presentation 4000 words equiv 65% N/A
INTERNAL, CITY WEST (INTENSIVE)
Continuous assessment 1600 words 35% N/A
Group presentation 4000 words equiv 65% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

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