Undergraduate Study Tour - Marketing

Course aim

The aim of this course is to provide students with an innovative in situ approach to learning that incorporates real world experiential learning that develops students' understanding of the relationship between society, business, government and the not-for-profit sector. It also aims to enable students to identify a range of professional capabilities necessary for participation in a sustainable society.

Course content

This course will be conducted intensively as a field based course in a host country or in Australia, supported by a pre-departure workshop and a return debriefing. The course will provide an opportunity for students to gain a first-hand perspective on the issues and challenges faced by firms and professionals operating in a global business environment. Key areas of coverage include: historical and socio-cultural influences on business, regulatory and legal considerations, trade related matters, ethical action and sustainability as well as strategic business issues. Students will participate in an interactive workshop prior to departure to ensure appropriate cultural preparation, and attend a de-briefing workshop upon their return from the study tour.

NOTE: Additional fees apply for the study tour component of this course.

Textbook(s)

Nil

Prerequisite(s)

Students must have commenced study in their undergraduate program.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Field Placement (An intensive residential study tour at a domestic or international location.)	2 weeks x N/A
Seminar (Pre-departure seminar (on campus))	2 hours x 2 sessions
Seminar (Return briefing seminar (on campus))	2 hours x 1 session
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Field Placement (An intensive residential study tour at a domestic or international location)	2 weeks x N/A
Seminar (Pre-departure seminar (on campus))	2 hours x 2 sessions
Seminar (Return briefing seminar (on campus))	2 hours x 1 session

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Pre/post session, participation and continuous assessment, Reflective journal, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.