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Area/Catalogue
TOUR 3010

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
161401

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Unit Value
4.5

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University-wide elective course
Yes

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Timetable/s
First Semester
(Study Period 2)
Course owner

Course owner
School of Management

Course aim

The course aims to develop the students’ management skills and competencies in exploiting Information and Communication Technologies (ICT) for improving business practices as well as in forecasting and managing the revolutionary impacts of ICT on: tourism demand; tourism suppliers; and tourism destinations.

Course content

ICT: definitions, characteristics, features and affordances; ICT and impact on travellers’: behaviour, decision making and travel planning processes; Social commerce and collaborative commerce (travellers as co-creators and tourism suppliers): the rise of the sharing economy in tourism: applications, implications and challenges; ICT and the digitisation of value chain and systems: applications, (performance) impacts and challenges (e.g. e-procurement, e-commerce, e-learning, eHRM); E-commerce and e-marketing in tourism / hospitality / events: SEO, SEM, website design and functionality; ICTs and electronic distribution channels in tourism: intermediation, disintermediation, reintermediation; Social media marketing in tourism / hospitality / events (A) : social media tools and applications; Social media marketing in tourism / hospitality / events (B): business impacts and management strategies (social media metrics); Destination Management Systems (DMS): definition, tools, applications and impacts; Smart destinations / smart tourism: E-governance , e-democracy and destination management.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
TOUR 1001 Understanding Travel and Tourism

Successful completion of 54 units.

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST (INTENSIVE)
Workshop 30 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External 3 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 3 hours x 10 weeks
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
Lecture (Virtual) 2 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST (INTENSIVE)
Critique 2000 words 45% N/A
Group project 3500 words 55% N/A
EXTERNAL, CITY WEST, ONLINE
Critique 2000 words 45% N/A
Group project 3500 words 55% N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Critique 2000 words 45% N/A
Group project 3500 words 55% N/A
INTERNAL, CITY WEST
Critique 2000 words 45% N/A
Group project 3500 words 55% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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