Business Development in Sport

Course aim

To provide students with the knowledge and skills that can be applied in a sport organisation. Key elements of the commercial operations area will be covered, including understanding the strategies corporate organisations are undertaking when partnering a sport organisation and the planning process a sport organisation undertakes in maximising its revenue generating capacity. Inherent in examining these elements is teaching students strategic commercial operations decisions of both sport and corporate organisations. Students will gain an understanding of the methods used to identify and attract sources of revenue including the formulation of sponsorship proposals and the strategies used in the sales management process.

Course content

Sport sponsorship; merchandising in sport; sport fundraising; club membership; grant applications; corporate partnerships; community based partnerships; marketing and sport sponsorship strategies; sales management process including negotiation skills; sport marketing.

Textbook(s)

Nil

Prerequisite(s)

Successful completion of 54 units.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Lecture	2 hours x 10 weeks
Lecture (Virtual)	2 hours x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	3 hours x 10 weeks
INTERNAL, MT GAMBIER
Preparatory	1 x 1 week
Workshop	3 hours x 10 weeks
INTERNAL, WHYALLA
Preparatory	1 x 1 week
Workshop	3 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Offshore	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Examination, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.