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Area/Catalogue
MARK 2032

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
159041

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Unit Value
4.5

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University-wide elective course
Yes

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Timetable/s

Second Semester
(Study Period 5)

Course aim

To provide students with evidence based understanding of how retailers, manufacturers and service providers manage physical availability across traditional and emerging distribution channels.

Course content

Students will develop an understanding of the role of distribution and physical availability in growing a business; types of distribution channels and how consumers shop across different channels; consumer behaviour in-store/dealership/showroom and what influences decision making at the point of sale; managerial decisions about physical availability - managing supply chain, assortment, challenge of private labels, pricing etc; customer service, satisfaction and complaint management; shopping online and on mobile; and recent trends and challenges in retailing.

Textbook(s)

Berman, B R and Evans, J R 2012, Retail Management: A Strategic Approach, 12 edn, Prentice Hall, Upper Saddle River, New Jersey, USA

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Lecture 1.5 hours x 10 weeks
Tutorial 1.5 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 1.5 hours x 10 weeks
External (moderated online student discussion boards) 1.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment N/A 10% N/A
Group assignment 2700 words 40% N/A
Examination N/A 50% 2.5 Hours
EXTERNAL, CITY WEST, ONLINE
Continuous assessment N/A 10% N/A
Group assignment 2700 words 40% N/A
Examination N/A 50% 2.5 Hours

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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