Retailing

Course aim

To provide students with evidence based understanding of how Retailers, Manufacturers and Service Providers manage physical availability across traditional and emerging distribution channels.

Course content

Students will develop an understanding of the role of distribution and physical availability in growing a business; types of distribution channels and how consumers shop across different channels; consumer behavior in-store/dealership/showroom and what influences decision making at the point of sale; managerial decisions about physical availability - managing supply chain, assortment, challenge of private labels, pricing etc; customer service, satisfaction and complaint management; shopping online and on mobile; and recent trends and challenges in retailing.

Textbook(s)

Berman, B R and Evans, J R 2012, Retail Management: A Strategic Approach, 12 edn, Prentice Hall, Upper Saddle River, New Jersey, USA

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	1.5 hours x 10 weeks
Tutorial	1.5 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	1.5 hours x 10 weeks
External (moderated online student discussion boards)	1.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Examination, Group assignment

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.