Branding
Undergraduate
Undergraduate
MARK 3015
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
153200
4.5
No
School of Marketing
To equip students with the key concepts and skills that underly brand management and that will enable them to make evidence-based decisions for routine brand management tasks.
History and importance of branding, How brands grow, Brand competition, Brand loyalty and heavy buying, Associative Network Theories of Memory in relation to brands, Mental availability, Building brand equity and distinctive assets, Brand awareness, Positioning and differentiation, Managing the marketing mix variables of 'product', 'price', 'promotion' and 'distribution/physical availability'. Consideration of brand management from ethical and international perspectives.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 2010 | Market Analysis |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Lecture | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 2 hours equivalent x 10 weeks | ||
External (Moderated online student discussion boards) | 1 hour equivalent x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Lecture | 15 hours x N/A | ||
Tutorial | 15 hours x N/A | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Workshop | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Continuous assessment, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.