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Area/Catalogue
MARK 1015

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
150940

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s
First Semester
(Study Period 2)
Course owner

Course owner
School of Marketing

Course aim

To enable students to develop their professional identity in a marketing related field, and to help them plan and make choices that will enhance their university experience and early career.

Course content

Topics include:  professional communication; networking strategies; negotiation and interpersonal relationships with a variety of stakeholders; presentation design and delivery; written communication across an array of professional contexts; self-assessment and reflection on professional skills; choice of marketing electives and formulating a career development plan and resume.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1010 Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 1 hour x 10 weeks
Tutorial 2 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop 30 hours x N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 35 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment N/A 20% N/A
Presentation and Report 1000 words equivalent 40% 3 minutes
Portfolio 2000 words 40% N/A
INTERNAL, CITY WEST (INTENSIVE)
Continuous assessment N/A 20% N/A
Presentation and Report 1000 words equivalent 40% 3 minutes
Portfolio 2000 words 40% N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Continuous assessment N/A 20% N/A
Presentation and Report 1000 words equivalent 40% 3 minutes
Portfolio 2000 words 40% N/A
EXTERNAL, CITY WEST, ONLINE
Continuous assessment N/A 20% N/A
Presentation and Report 1000 words equivalent 40% 3 minutes
Portfolio 2000 words 40% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

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