Professional Development in Marketing

Course aim

This course will enable students to develop their own professional identity in a marketing related field, provide them with an understanding of the role of marketing in business and society, and help them to make choices that will enhance their university experience and their early career.

Course content

This course introduces students to the role of marketing in business and society and provides them with the knowledge and skills to manage their own professional development in the field.  Topics include:  professional and effective communication; negotiation and interpersonal relationships with a variety of stakeholders; presentation design and delivery; written communications including copywriting; self-assessment and reflection on professional skills and attributes; choice of marketing electives and formulating a career development plan and curriculum vitae.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
BUSS 1057	Business and Society

Specific program
Program	Subject Area & Catalogue Number	Course Name
DBMN	MARK 1010	Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	1 hour x 13 weeks
Tutorial	2 hours x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 13 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar	1.5 hours x 10 days
Tutorial	2.5 hours x 10 days
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Portfolio, Presentation

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.