Marketing Project

Course aim

This course provides an opportunity for students to apply theory to practice within a marketing project setting. The aim of the course is to provide students with opportunities to develop their business and marketing analysis skills; written communication skills; interviewing, presentation and negotiation skills; and time management skills.

Course content

An industry-based marketing-related project will be undertaken on behalf of an appropriate organisation by a team normally comprising two students. Project activities will normally include two or more of the following: analysis of the business environment, identification and analysis of target customer groups, analysis of purchase decision-making processes, identification and analysis of competitor capabilities and industry dynamics, development of effective external or internal marketing communication programs, establishing marketing controls or customer relationship management programs in a local or international context.

Projects include both secondary and primary research outputs. The primary research is limited to qualitative techniques.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 3009	Business and Marketing Planning

Students must have successfully completed the above mentioned course plus five other marketing courses. Requires cumulative GPA of 4.5 or higher.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Practicum	2 days x 15 weeks
Seminar	2 hours x 15 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Progress Report. Individual presentation on progress, Report Part 1 - Group Project. Must be passed for group to proceed with project, Report Part 2. Remainder of written report and group presentation

Fees

EFTSL*: 0.250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.