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Area/Catalogue
PHAR 3013

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Course Level
Undergraduate

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Offered Externally
No

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Course ID
101436

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

Second Semester
(Study Period 5)

Course aim

To provide a comprehensive understanding of the commercialisation of pharmaceutical products and the link between commercialisation strategies and industry/company success.

Course content

Intellectual property and patenting in the pharmaceutical industry; Ownership of knowledge, ownership of information, IP protection; How companies are formed; How companies are funded; Private and public funding of the pharmaceutical industry; Spin-off and start-up companies; Relationships between Big Pharma, Start-ups and CROs; Mergers and de-mergers; The costs of conducting pharmaceutical research; Plotting the value of a pharmaceutical company in relation to the success and failure during drug development; Ethical behaviour in pharmaceutical commercialisation; Advertisement and promotion within the pharmaceutical industry; Role of pharmacoeconomics in strategic drug development; The Pharmaceutical Benefits Scheme; Government support programs for the pharmaceutical industry; The future of the industry.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
PHAR 2010 Drug Discovery

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY EAST
Lecture 2 hours x 13 weeks
Tutorial 2 hours x 13 weeks
INTERNAL, CITY WEST
Lecture 2 hours x 13 weeks
Tutorial 2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY EAST
Report 1000 words 15% -
Group assignment 1500 words 25% -
Online activities - 10% Continuous
Examination 90 minutes 50% -
INTERNAL, CITY WEST
Report 1000 words 15% -
Group assignment 1500 words 25% -
Online activities - 10% Continuous
Examination 90 minutes 50% -

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Pharmacy and Medical Sciences

Degrees this course is offered in

Checking your eligibility