Public Relations Writing
Course Level Undergraduate
Area/Catalogue
COMM 1058
Course Level
Undergraduate
Offered Externally
No
Course ID
101339
Unit Value
4.5
University-wide elective course
No
Course owner
School of Creative Industries
Course Alert: This course is no longer available for enrolment
Course aim
To introduce students to the theory and practice of writing for professional Public Relations.
Course content
Students will become familiar with the role and responsibilities of the public relations writer, including the purpose of media releases and writing media releases, brochures, flyers and posters and newsletters. They will analyse persuasive writing and the ethics of persuasion, identify 'good writing' and apply writing techniques. They will be introduced to grammar and style in a public relations context, including email, web sites and new media, long form and feature writing and speech writing, with an introduction to writing for broadcast media.
Textbook(s)
Mahoney, J 2013, Public relations writing in Australia, Oxford University Press, South Melbourne
Bivins, T 2014, Public relations writing: the essentials of style and format, 8th edition, McGraw Hill, New York
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| COMM 1057 | Public Relations Theory and Practice |
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, MAGILL | |||
| Lecture | 1 hour x 13 weeks | ||
| Computer Practical | 1.5 hours x 13 weeks | ||
| INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
| Lecture | 1 hour x 13 weeks | ||
| Computer Practical | 1.5 hours x 13 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Learning log/Journal, Portfolio, Project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
