Corporate and International Public Relations

Course aim

Building on foundational knowledge of public relations theory and practice, this course provides a more in-depth focus on corporate communication in an international context, including reputation management and corporate social responsibility.

Course content

Context and principles of corporate communication; corporate structures, boards and non-consumer stakeholders; interface of corporate communication, overall corporate strategy, codes of practice; the interface of marketing and public relations in corporate communication management; reputation management: international perspectives and new media context of corporate communication; managing ethically, corporate social responsibility; community programs and not-for profit sector; cause related marketing, brand management.

Textbook(s)

Cornelissen, J 2011, Corporate communication: a guide to theory and practice, 3rd edition, Sage Publications, London

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice
COMM 1055	Public Relations 1 CMM

Either course required as pre-requisite

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
EXTERNAL, MAGILL, ONLINE
Directed Study	2.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
INTERNAL, CITY WEST
Lecture (Online)	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.