Public Relations Theory and Practice

Course aim

To introduce students to the principles of public relations by examining the concepts, theories and contexts of professional practice.

Course content

Public relations principles, concepts and contexts, and public relations and communication theory; diversity of practice through analysis of award winning campaigns and programs; analysis of communication issues in current affairs; communication processes in public relations practice; strategies and tactics essential to ethical, best practice public relations for internal and external communication management; trends affecting the development of the profession; practical use of new media.

Textbook(s)

Chia, J & Synott, G 2012, An Introduction to public relations and communication management, 2nd ed, OUP, Sydney

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	1 hour x 13 weeks
Tutorial	1.5 hours x 13 weeks
INTERNAL, MAGILL (INTENSIVE)
Lecture	1.5 hours x 10 sessions
Tutorial	1.5 hours x 10 sessions
Tutorial (Online Discussion)	1 hour x 5 sessions

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Learning log/Journal, Team Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.