Introduction to E-Business M

Course aim

To provide an understanding of how businesses leverage Internet technologies to gain a competitive advantage. To accomplish a competitive advantage e-businesses not only needs to know how to integrate technology with existing business practices but also how to prioritise e-business implementations, how to evaluate their success and how to manage change from within the organisation.

Course content

E-Business and E-Commerce Fundamentals

• Consumer adoption of digital technologies, Business adoption of digital technologies for e-commerce and e-business, Introducing the B2B Company and the B2C Company, the e-commerce environment, e-commerce marketplace, Business models for e-commerce

E-business Infrastructure, Environment and Strategy

• What is the Internet, Internet standard, Managing e-business infrastructure, Social and legal factors, Taxation, Economic and competitive factors, Political factors and globalization, E-business strategy, Strategic analysis, Strategic objectives

Analysis, Design, Implementation and Maintenance

• Process modelling, Data modelling, Design for e-business, User-centred site design, Security design for e-business, Alternatives for acquiring e-business systems, Development of web-based content and services, Testing, Changeover, Content management and maintenance, HTML, Developing dynamic web content, web analytics tools

Case Studies: Selected examples to illustrate best practices and challenges of e-Business

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 12 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (On-line materials, monitored discussion board and other on-line interactions)	N/A x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Group assignment, Group presentation

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.