International Business Strategy

Course aim

The course has been designed to equip participants with the knowledge, skills and tools for competing effectively in the global business environment. The key question addressed in this course is – “What explains the success and failure of international firms?”

This course will improve your understanding of international strategy, management and competition. The course takes the firm which operates across borders as its unit of analysis, and the typical decision-maker is a senior manager within a multinational firm. The course is aimed at students who are or will be involved in managing and advising companies that either compete internationally or which face international competitors.

Course content

The differences between domestic and international strategy; dynamics of globalisation and regionalisation; product and international diversification, and the firm’s administrative heritage; firm internationalisation and corporate performance; role of institutions in international strategy; strategy for firms in emerging markets; gaining and sustaining competitive advantage; strategic, operational and organisational choices faced by MNCs competing in global markets.

Textbook(s)

Peng, Mike W 2014, Global Strategy, 3rd, South Western, Cengage Learning, Mason, Ohio

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 5025	Marketing Management
ACCT 5011	Accounting for Management M
BUSS 5300	Global Business Environment

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 11 weeks
EXTERNAL, CITY WEST, ONLINE
External	N/A x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous on-line activities, Individual Major Assignment: Strategy Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.