Managing Hospitality in the International Context LCB
Postgraduate
Postgraduate
BUSS 5283
Postgraduate
No
100626
4.5
No
School of Management
To provide an overview of the hospitality sector in the context of international markets and operations, and to explore some of the key factors and trends that influence hospitality managers’ decision-making and methods.
The context of international management in the hospitality industry; Forces of globalisation in the hospitality industry; Cultures and challenges of international hospitality management; International hospitality marketing; International hospitality market entry development modes; Strategic planning and international hospitality enterprises; International hospitality human resource management; Entrepreneurship and hospitality SMEs in the global market; Managing social responsibility in international hospitality
Clarke, A & Chen, W 2007, International hospitality management: concepts and cases, Butterworth-Heinemann, Burlington, Massachusetts
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Examination, Major essay, Minor essay
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.